10/19/2026
It's not uncommon when helping customers that they bring up the idea that they can buy the shoes we stock cheaper online. This is a perception about independent running specialty shops that simply is not true. The shoes we stock are the current core styles from each of our 12 footwear brands. We have them at the price recommended by the brand and the same price that the brand offers on their own Direct-To-Consumer site. We also are happy to special order a color that we may not have in stock, no problem and happy to do it. We'll even ship them to your home, at no freight cost. And if there is a price on a brand's DTC site, that is lower than ours, we will match it. It just needs to be found on the brands' official site, not any other site. We offer high value here at Running Niche as Proper Shoe Fitting, which we spend a lot of time on, is part science, part shoe tech knowledge and part art. We problem solve and find the right shoe for you. There's a lot of great shoes out there folks, but finding the right one for you can be a challenge. We remove that challenge. Today is Monday and we are open 10-5. Come get fitted. shop at shop.runningniche.com