Terakeet

08/28/2026

“Without a plan in place, a one-off event can shape how your brand and its executives are perceived long after the crisis passes.”

In an article for MarTech, Sr. Director of Strategic Solutions Bill Pinkel shares how brands can prepare for reputational threats, respond when they arise, and strengthen their digital presence to reduce their long-term impact.

Read more on building a reputation that can withstand a crisis: https://bit.ly/4xJXjXf

A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.

08/28/2026

August is here, and so is another month worth celebrating! 🎉

Help us give a big shoutout to our incredible team members celebrating work anniversaries milestones this month. Thank you for your hard work, dedication, and everything you bring to Terakeet every day.

Drop a comment below to send your congratulations to the team!

08/26/2026

A crisis is not over just because the headlines changed.

AI search ends the time aspect of reputational incidents. It draws from a brand’s entire digital record, which means damaging narratives can resurface long after the news cycle moves on. It can happen at any moment.

Our latest article explains why modern crisis management requires two phases: managing the immediate response and building the long-term narrative across search and AI.

Read more: https://bit.ly/4hGmB3f

Brands are facing big changes in crisis management driven by generative AI. Learn what's different, what to watch for, and how to approach crises in the AI era.

08/25/2026

Unfavorable news doesn’t stay confined to headlines. It shapes and reshapes what appears in search engines and what AI platforms say about a brand. All this occurs at a rapid pace and can destroy hard-won reputations in minutes.

See how Terakeet helped a global entertainment company reclaim its narrative, doubling favorable founder visibility, achieving 77% AI response ownership, and reducing negative news clearance to 48 hours.

Read the full case study: https://www.reputationmanagement.com/case-studies/entertainment-brand-wins/

A global entertainment company watched unfavorable news cycles spiral into manipulated narratives across search and AI. Major media sources were effectively rewriting the story of the founder, CEO, and brand. Terakeet acted to take the narrative back. The positive impact earned Terakeet recognition....

08/24/2026

Bringing our Summer in the City series over to Charlotte, NC

From Lake Norman mornings to evening patio weather in South End, our Charlotte team sure knows how to do summer right.

08/21/2026

The most expensive reputation management strategy is waiting too long.

Many organizations don’t think about reputation management until they are facing negative headlines, declining trust, or unwanted search results. By then the damage is done.

A reactive reputation approach wastes time, resources, and cannot mitigate long-term damage. Instead, focus on starting now to proactively build a strong digital presence so your brand’s prepared.

The question isn’t whether a damaged reputation will impact your business — it’s whether you’ll proactively manage brand risk or scramble to react once it’s too late.

08/20/2026

The inaugural raised a record $150,000 for Cause For The Cuse — but the fundraising total isn't the only takeaway that stands out to Terakeet CEO and Co-founder Mac Cummings.

He reflected on what he is most proud of, including Terakeet employees’ support of Syracuse City School District students.

08/19/2026

How well do you know Buffalo Bills offensive tackle Spencer Brown?

Terakeet put Spencer in the hot seat for a round of rapid-fire questions during the inaugural Terakeet Invitational, supporting Cause For The Cuse. From quick favorites to fun surprises, get to know the Bills star beyond the football field.

The Terakeet Invitational brought together business leaders, community partners, and supporters to raise over $150,000 for educational opportunities that benefit students in the Syracuse City School District.

Like and subscribe to stay up to date on the latest from Terakeet: https://bit.ly/4fXqvmS

08/18/2026

We are so excited to officially welcome Kyle to Terakeet this week! Thank you for choosing to bring your talents here and build the next chapter of your career with us. We’re thrilled to have you on board!

08/17/2026

Companies insure their property, data, and operations, but what protects their reputation?

Your online reputation influences clients, investors, future employees, and now AI-powered search results.

The strongest brands don't wait for a crisis to happen, they invest in building trust before they need it.