10/14/2026
Packaging is where the price gets justified before the garment is even out of the bag. The weight of the box, the way a pouch closes, the bag someone carries down the street for the rest of the afternoon, or the frosted bag that arrives in the mail. None of it changes how the piece fits. All of it changes how the purchase feels.
Your packaging is a low hanging opportunity to elevate the customer experience. Treat it as part of the range, give it some reasonable thought.