What To Wear

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What To Wear What To Wear is filled with Fun Eclectic Fashion, Accessories, and Footwear! For Women of every Age

"What To Wear!" is an authentic boutique located in the heart of beautiful downtown, Traverse City! Our style team desires to inspire and believe in styling 3 generations of women. We hope every woman walks out feeling beautiful and inspired by modern and vintage beauty offered by our feminine and unique pieces! We support local artistry, and try our best to support as many American made products as possible!

✨ We're Hiring at What To Wear! ✨We'd love to hear from you!📧 Email: whattowear126@gmail.com📞 Call: 231-932-0510📍 Stop i...
08/15/2026

✨ We're Hiring at What To Wear! ✨

We'd love to hear from you!
📧 Email: [email protected]
📞 Call: 231-932-0510
📍 Stop in: 126 E. Front St., Traverse City, MI
Come join our amazing team—we can't wait to meet you! 🤍

🧙‍♀️✨ Witches Night Out! ✨🧙‍♀️Grab your ghouls and join us for a spooktacular evening out this Saturday, October 18th fr...
10/15/2025

🧙‍♀️✨ Witches Night Out! ✨🧙‍♀️

Grab your ghouls and join us for a spooktacular evening out this Saturday, October 18th from 5–9 PM! 🎃

Come dressed in your best witchy attire 🖤 and enjoy light snacks, w**e and fun discounts! 🍷🛍️

🪄 Reach your hand into the Witches’ Cauldron and let the magic decide — you might uncover spellbinding discounts or even a free gift with purchase! ✨

It’s the perfect night to shop, sip, and cackle with your coven! 👢🕯️🧡

🎉✨ Soft Opening Alert! ✨🎉We’re so excited to announce the soft opening of our brand-new What to Wear Sale Room — located...
06/18/2025

🎉✨ Soft Opening Alert! ✨🎉
We’re so excited to announce the soft opening of our brand-new What to Wear Sale Room — located just upstairs from the main What to Wear storefront! 👗🛍️

🕙 Hours:
📅 Monday–Saturday: 10 AM – 7 PM
🌞 Sunday: 11 AM – 6 PM

Enjoy your favorite women’s boutique styles at 40% off or MORE! 💃💸
Same great looks. Same great vibe. Just at a discounted price!

Come take a peek, score some deals, and help us celebrate this new space! 💖
Tag a shopping buddy and we’ll see you upstairs! 👯‍♀️⬆️

04/30/2025
Come join us tomorrow for another great Ladies Night!! ✨
12/04/2024

Come join us tomorrow for another great Ladies Night!! ✨

✨✨Join us this Saturday for witches night out!✨✨ Come dressed up in your best witches costume for storewide discounts a ...
10/17/2024

✨✨Join us this Saturday for witches night out!✨✨ Come dressed up in your best witches costume for storewide discounts a chance to win a grand prize🔮 There will also be refreshments (alcoholic and non alcoholic) along with delish snacks! Can’t wait to see you all for this magical night 🪄🦄✨

🎉 **Downtown Street Sale Alert!** 🎉Don't miss out on the fabulous downtown street sale this Friday, August 2nd, from 8 A...
07/29/2024

🎉 **Downtown Street Sale Alert!** 🎉

Don't miss out on the fabulous downtown street sale this Friday, August 2nd, from 8 AM to 9 PM! 🕗✨ Find amazing deals up to **70% off** on your favorite styles!

Can't wait until Friday? Visit us this week to enjoy early sale deals with discounts from **40% to 70% off**! Check out our sale racks in the front and back of the store. 🛍️

06/12/2024

✨ New Free People Arrivals Just In! ✨

Address

126 E Front Street Ste 1
Traverse City, MI
49684

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 11am - 5pm

Telephone

+12319320510

Website

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