eelo

eelo From the creators of Fresh Water Textiles. Vibrant living supplies for your home…wherever you are.

DOG DAYS OF SUMMER SALE IS HERE Our biggest summer clear-out sale kicks off Thursday July 30th in both Petoskey and Trav...
07/29/2026

DOG DAYS OF SUMMER SALE IS HERE

Our biggest summer clear-out sale kicks off Thursday July 30th in both Petoskey and Traverse City. Join us at Petoskey Sidewalk Sales 7/31 and 8/1 and Traverse City Sidewalk Sales on 8/7.

Shop incredible savings on spring & summer collections, favorite colorways, home linens, gifts, and more.

Whether you’re refreshing your home or stocking up for gift-giving, now’s the time to fetch your favorites before they’re gone!

Once they’re gone... they’re gone!

Last call. The beach days are warming up.Our towel collection is getting smaller.Favorites are nearly sold out, and once...
07/01/2026

Last call. The beach days are warming up.

Our towel collection is getting smaller.

Favorites are nearly sold out, and once they’re gone,
they’re gone.

Wherever the season takes you.

Summer arrived all at once, sun-soaked days, late dinners, endless swims, and sandy towels.Whether you’re wandering thro...
05/27/2026

Summer arrived all at once, sun-soaked days, late dinners, endless swims, and sandy towels.

Whether you’re wandering through Traverse City or heading north to our new Petoskey spot, we’re stocked with color, texture, and thoughtfully made goods and supplies for wherever summer takes you.

Stop in and say hi soon!

05/08/2026

We’re summer ready, are you?

Ever wonder where eelo came from? It’s a little origin story with a lot of heart.Before we were Fresh Water Textiles, we...
05/01/2026

Ever wonder where eelo came from? It’s a little origin story with a lot of heart.

Before we were Fresh Water Textiles, we were eelo, our original name and close to our heart. We changed it for a while, did some growing, and in 2023 we went back to our roots.

Eelo started with the things we love most: family, the outdoors and fabric. Think bold color, serious durability, and a commitment to making things responsibly, without sacrificing style or soul.

The name itself? It’s layered. It nods to the Hawaiian monk seal—‘ilio holo i ka uaua (“the dog that runs in rough water”), carries our kids’ initials, and our old lab, Eelo (note the photo from 2010 when Eelo arrived!). Honoring his spirit of wild resilience, companionship and adventurous spirit.

Everything we make is yarn-dyed, thoughtfully woven, and designed to be lived with, spilled on, packed up, passed around, and loved hard. Our shop is a mix of raw goods and finished pieces, because we like giving people options and excuses to get creative.

Inspired by the wild.
Made for the everyday.

Cheers to the Great Lakes regionand to the people and partners we support who turn Earth Day into a daily commitment. ...
04/22/2026

Cheers to the Great Lakes region
and to the people and partners we support who turn Earth Day into a daily commitment.

Cheers to reimagining!See you soon
04/18/2026

Cheers to reimagining!
See you soon

Here’s a throwback photo… and a little perspective shift.If there’s one thing I’ve learned, from the backcountry, from m...
04/16/2026

Here’s a throwback photo… and a little perspective shift.

If there’s one thing I’ve learned, from the backcountry, from motherhood, from a science-rooted education, and years in business - it’s this:

Quality and performance matter.
But purpose? That matters more.

The future of cloth isn’t just about innovation.
It’s not about printing on blanks or wrapping ourselves in recycled plastic.

It’s about discernment.

What we choose to make.
How we choose to make it.
And whether it even needs to be made at all.

Since day one, we’ve been committed to responsible textiles, using our scrap for everyday goods, donating it for good, and creating systems that extend the life of every fiber.

And now… we’re taking that commitment further.

What started with our own materials and those we were able to salvage from our mills is about to grow into something much bigger.

A post-industrial fabric offering, reimagined.

More access. More impact. More intention.

Are you ready to hear what’s next?

Are you party planning this season?From baby showers to weddings to backyard dinners, the way we celebrate is evolving a...
04/13/2026

Are you party planning this season?

From baby showers to weddings to backyard dinners, the way we celebrate is evolving and so is what we use to bring it all together. Our eelo stockroom program is designed for larger gatherings, built for reuse, and made to mix, match, and make it yours.

Minimum of 48 napkins
Mix + match colors for your vibe
A better alternative to single-use

Let’s make sustainable the new standard for every table. Reach out with your details to [email protected]

Getting your guest house or Airbnb ready? We’ve got you covered.Our eelo stockroom program is making waves in sustainabl...
04/13/2026

Getting your guest house or Airbnb ready? We’ve got you covered.

Our eelo stockroom program is making waves in sustainable local hospitality, helping hosts create spaces that feel thoughtful, elevated, and easy on the planet.

Waffle weave towels, soft blankets & more
Discount pricing on quantities of 24 per size & color
Designed for durability, reuse, and everyday luxury.

Finished with our signature textile label.

Stock up, settle in, and host sustainably.

Reach out with your details to [email protected]

Address

102 E Front Street
Traverse City, MI
49684

Telephone

+12312524663

Website

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