Schroeder's Department Store

10/13/2026

BOY SCOUT BAG PICKUP AT SCHROEDER’S!

We’re happy to lend a helping hand to our local Boy Scouts! Since they’re short on volunteers, you can now pick up your bag right here at Schroeder’s Department Store!

Stop in, grab your bag, and support a great community effort!

Thanks for shopping local and supporting our community. That’s what neighbors do!

10/12/2026

A gentle reminder from your feet…

Shoes don’t last forever—even the really good ones!

Before you head out for your next walk, hike, shopping trip or vacation, take a minute to give your shoes a little inspection.

Check the soles, tread, heels and inside of the shoe for wear, cracking, thinning or loss of support.

Sometimes your shoes look perfectly fine… until you realize they’ve been quietly working overtime for the last 2–3 years.

10/11/2026

A LITTLE PIECE OF SCHROEDER’S HISTORY

Sometimes the coolest things in our store aren’t for sale.

This historic plaque for the Schroeder Building has been part of our story for generations. The plaque recognizes the building’s place on the National Register of Historic Places—a pretty special reminder of just how much history lives within these walls.

1891.
Generations of Schroeders.
One very special building.
We are still here telling the story.

10/10/2026

135 years of family. 135 years of Two Rivers. 135 years of shopping local.

Come celebrate with us!
Schroeder’s Department Store — Est. 1891

10/09/2026

MEN’S SHOES AT SCHROEDER’S!

From casual kicks to athletic shoes, hiking footwear to winter boots, and cozy slippers for kicking back… we’ve got options for every kind of day!

Whether you’re hitting the trails, running errands, or relaxing at home, stop in and find your next favorite pair!

Good shoes. Personal service. Small-town shopping at its best.

Schroeder’s Department Store | Two Rivers, WI
Proudly serving our community since 1891!

10/08/2026

Saturday!! See you then!

🍎 Applefest is this Saturday in Two Rivers!

Come downtown and enjoy one of those great fall days that makes Two Rivers such a fun place to be this time of year.

Applefest runs Saturday, October 10, from 9:00 a.m. to 3:00 p.m., with local vendors, live entertainment, plenty of great food, and activities for the whole family.

Grab a cup of coffee, bring the family, stroll downtown, support our local businesses and vendors, and enjoy a beautiful fall Saturday along the lakeshore.

Thank you to the amazing volunteers at Two Rivers Rotary Club for making this annual tradition possible.

🍂 Hope to see a great crowd downtown this weekend! 🍎

10/08/2026

Schroeder’s is celebrating 135 YEARS in business — and YOU get the gift!

Join us October 3–17, 2026 for our 135th Anniversary Sale!

25% OFF MEN’S & WOMEN’S APPAREL & FOOTWEAR

From the latest fall fashions to your favorite shoes, it’s the perfect time to shop, save & celebrate 135 years of Schroeder’s!

10/07/2026

iNOAH has arrived for the ladies!

Cute? ✔️
Comfortable? ✔️
Easy to wear? ✔️
Another reason to add “just looking” to your list? ABSOLUTELY.

Come check out our new iNOAH women’s apparel at Schroeder’s!

10/06/2026

SHIP WHERE YOU SHOP!

Need to send a package?

We’re an UPS Authorized Shipper right here at Schroeder’s Department Store. Bring your package in, and we’ll help get it on its way!