Avenue Bee Studio

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United States
Valparaiso, IN
Avenue Bee Studio

Custom website and brand design for established businesses ready to move beyond templates.

Focused on structure, clarity and user flow so your digital presence not only looks elevated but works for your business. Marketing is essential for small businesses to thrive in today’s competitive landscape. It’s not just about getting noticed—it’s about connecting with your audience, building trust, and standing out from the crowd. As a small business owner, your time is best spent running your

day-to-day operations and focusing on what you do best. Let me take the marketing off your plate, handling everything from strategy to execution. Together, we’ll craft a strong marketing presence that drives growth and lets your business shine.

08/07/2026

I’ve been working on something new behind the scenes, and I’m excited to finally start sharing it.

This September, I’ll be launching the Avenue Bee Template Shop, beginning with Starling: a premium Wix Studio website template designed for portfolio-driven creative businesses.

One thing that was important to me while designing Starling was flexibility. The same design system can take on a completely different personality with new photography, branding and messaging, so you can make it your own without starting from scratch.

More than just a homepage, Starling is a complete website system with strategically-designed pages, CMS functionality, resources and guides to help make launching your website a little easier.

I’ll be sharing more over the next few weeks, including what’s included, pricing and customization options. My goal is to launch on September 1, and I can’t wait to show you more!

08/04/2026

Earlier this summer, I earned Wix Studio Web Design Expert certification, and this little plaque arrived in the mail today.

Running a small design business means most wins are pretty quiet, so this was a fun one to find in the mailbox.

It’s also a nice reminder that I get to do work I genuinely enjoy.

Now back to what I was doing before the mail arrived 🖥️ 😊

06/24/2026

Not every website project starts with a complete rebrand.

For Michelle, the goal was to take what already existed and create a more polished, professional online presence around it.

We refined the visual direction, simplified the experience and focused on the details that shape first impressions.

Swipe through to see how we transformed The Devine Medium’s website while staying true to the business she had already built.

06/17/2026

A lot of conversations about SEO focus on algorithms, rankings and technical updates.

But is that how people are actually searching?

Searches are becoming more specific. People are looking for services in particular cities, niches and industries. Google AI Overviews are changing how information is presented, and tools like ChatGPT are becoming part of the research process.

The common thread through all of it? Clarity.

The businesses that clearly communicate what they do, who they help and why they’re qualified to help tend to be in a stronger position than those relying on broad, generic content.

That’s why many of the SEO recommendations I make today have less to do with chasing trends and more to do with strengthening the foundation of a website:

• Detailed service pages • Helpful FAQs • Location-specific content • Portfolio projects and case studies • Blog posts that answer real client questions

The way people search will always continue to evolve, and the businesses that adapt alongside it will be the ones people continue to find.

06/11/2026

Not every website should be built the same way.

For some businesses, the strongest selling tool isn’t a paragraph of copy. It’s the work itself.

Florists, photographers, designers, planners and other image-forward businesses often earn trust through what people see before they ever read a word.

That doesn’t mean strategy becomes less important, but it does mean that the strategy should support the way people naturally make decisions.

When I redesigned the Bonnie Bee Flowers website, the goal wasn’t to add more content. It was to create an experience that gave the imagery room to lead while still providing the information couples needed to take the next step.

06/09/2026

When I started my business, I assumed growth meant saying yes to more opportunities, offering more services and filling every available spot on my calendar.

What I've learned is that more isn't always better. So, I'm much more intentional about who I work with, the projects I take on and how I spend my time. I've realized I do my best work when I'm not stretched thin, and I enjoy my life a lot more when work isn't at the center of everything.

I still care about growing my business, but I just don't think growth has to come at the expense of creativity, family, travel or the things that make life feel full.

Maybe that's what this season is really about: getting clearer on what matters and letting go of the idea that more is always the goal.

06/07/2026

One thing I kept thinking while exploring Mackinac Island:

The places we remember most usually aren’t the places with the biggest attractions or the most things to do. They’re the places that just feel good to be in.

As a designer, I notice things like architecture, signage, landscaping, colors and interiors. But most people aren’t walking around analyzing those things; they just notice how a place feels.

And I think that’s because memorable experiences are rarely created by one thing. They’re created by a lot of small details working together.

The strongest brands tend to work the same way. It’s usually not one logo, one font or one website feature that makes them memorable. It’s the way everything works together to create a consistent experience.

Maybe that’s why some places stay with us long after we’ve left.

06/03/2026

We’ve all heard the phrase “dress for the job you want,” and I think the same idea applies to businesses, too.

Many business owners build their websites in the early stages then never really revisit them as things evolve. Over time, their work becomes more refined, pricing increases, the client experience improves and the business itself grows, but the website still reflects an earlier version of it.

And that especially matters when you’re trying to position yourself at a more premium level.

People are often experiencing your business online before they ever speak to you directly. If your website feels outdated, templated, confusing or visually inconsistent, it can quietly make higher pricing feel harder to justify, even when the quality of your work absolutely supports it.

A DIY website isn’t inherently bad. Most businesses start there. But at a certain point, your online presence should evolve alongside the business you’ve built.

06/01/2026

Steal these summer color palettes for your next brand, website or creative project ☀️

Inspired by travel, coastal towns, tropical flowers, citrus markets and places that feel warm, colorful and memorable.

05/29/2026

Earlier in the week, we spent the day capturing updated lifestyle content for Long Lake Memories focused on how guests actually experience the property: slow mornings, lake days, fires by the water and weekends with friends and family.

In hospitality, the experience starts long before check in.

Address

Valparaiso, IN

Website

http://avenuebeestudio.com/

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