goodr

🦩 Active Eyewear for Anyone
🕶️ NO SLIP • NO BOUNCE • ALL POLARIZED • ALL FUN goodr makes $25 active sunglasses for everyone. (It's not a store. It's a party!

All of our badass shades speak to the four Fs: Fun, Fashionable, Functional, and 'Ffordable. During its seven-year overnight success, goodr added five verticals (RUN, BEAST, BIKE, GOLF, GAME), expanded to seven frames (OGs, BFGs, Runways, Circle Gs, Mach Gs, VRGs & PHGs), collaborated with major brands (Warner Bros, The Rolling Stones, PBR, Dunkin'), and increased to 2,500+ stores in 20+ countries

. In 2021, the brand launched The goodr Cabana, an experiential retail store located in the heart of the Abbot Kinney shopping district in Venice, CA. But it's also a store.) goodr sunglasses have won several product awards, including Runner's World Gear of the Year (three times!),and a buncha others we don't have enough space to mention!

07/13/2026

We love EVERYTHING about the great outdoors!!! BzZzZz... Well, almost everything... *swats at mosquito*... That's why we've teamed up again with National Park Foundation. With three new pairs of limited-edition sunnies & one new limited-edition case (capable of carrying multiple pairs), it's time to explore, forge a new trail & find your joy along the way!!! Cheers to mosquito-free time spent outside!!! 🏕️🗺️🏔️

07/11/2026

You’re pumping nacho cheese sauce into your mouth under the harsh fluorescent lights of the convenience store. Is it hot in here, or is it these come-hither shades? Formerly known as [redacted], these cult-favorite frames are back with a new assumed identity, new polarized lenses, and they're ready to flirt by the warm glow of the taquito roller grill at 2 AM. Snag these limited-edition shades before they disappear into the abyss of witness protection again…

07/08/2026

SUPER FLY DAY IS HERE!!! It's the time of the year when our highly-coveted Super Fly shades make their triumphant return!!! This year, we're raising the stakes & the voltage with these ultra limited-edition Super Fly shades: White Lightning Leisure Club. Feel as electric as a lightning bolt while you shock haters with your striking looks all summer long!!! Guaranteed to disappear faster than the speed of light(ning), grabs yours now!!!

06/27/2026

🥵 Solar Flare-Up?
☄️ Bad Case of Meteoroids?
🔭 Venus Envy?

Our NEW Cosmic Void VRGs are here to solve your most embarrassing intergalactic conditions. Three limited-edition celestial color combos sprinkled with stars and loaded with cosmic style. Includes custom packaging! Grab yours before they drift off into deep space. 🚀

06/22/2026

Introducing Live & Let Dye. We toned down the hippie costume energy for this fresh spin on tie-dye. This collection is quietly psychedelic, with a pair for everyone on the dopamine dress express. Only here for a limited time, so get yours & climb aboard!

06/20/2026

goodr | MINOR LEAGUE BASEBALL™ ⚾

AY BATTA BATTA!!! We've teamed up with MINOR LEAGUE BASEBALL™ and are thrilled to welcome 14 new officially licensed MiLB™ styles out of the dugout and into our starting lineup!!! Complete with custom packaging, these sunnies are made for fans who love spending sun-soaked days at the ball park, singing along during seventh-inning stretches, and screaming at the top of their lungs for runners stealing second. So...what are you waiting for?! SWING BATTA!!!

06/16/2026

A Roadrunner built goodr. So naturally, we built the Roadrunners some goodrs.
Introducing goodr x : a custom collegiate drop born from our CEO’s MSU Denver roots.
Get Red. Get Blue. Get Rowdy.

06/15/2026

If anyone asks, this was a mandatory team building exercise…

06/14/2026

Everything looks a little brighter through Barbie™-tinted lenses.

06/11/2026

Running is all about joy, friendship, and finding community...and no one knows more about the transformative power of running than goodr athlete Alexi Pappas and her friend Lisa. Although visually impaired, Lisa has overcome obstacles and obliterated running goals with Alexi as her guide. And their most recent accomplishment? Finishing their 5th Boston together, trusting in the relationship and the communication style they’ve built over the last five years as athlete and guide...and also as friends. We got to go behind the scenes with this powerhouse duo to capture the magic of their partnership at full speed. Trust us, you’re gonna want to see this.  
Head to our link in bio to watch the full story on YouTube!

Address

1348 Abbot Kinney Boulevard
Venice, CA
90291

Website

http://www.goodr.com/

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