08/24/2026
I know a lot of you have been following along on my journey of re-invigorating Tiki Girl this year. Leveling up in a way I have tried to do before, but can never seem to hold onto - the momentum stagnates and I have to shift focus cus life deals hands that have to be attended to in the midst of my grand dreams of growth - great amazing things and wild never thought this would happen things HAPPEN - like a city widefire, a pandemic, getting married then having a newborn - LIFE.
Whilst fully committing and throwing myself into the ever changing demands of the social media gods at the beginning of the year - as I often work up the mental stamina to do every six months - I had a revelation…
I could put allll of my creative energy into making content that gets eyeballs on us as a boutique OR I could take some of that creativity (that I live for btw) and make something really special.
I often hear that a successful business fills a hole in the market. Well, I’ll tell you what, from Day 1 as a shop owner I’ve had a running list of products I would love to see my vendors create. Including but not limited to: more bra friendly styles, extended sizing beyond S-L, clothes without cutouts, incredible basics and great denim!
While I sometimes get lucky and happen upon brands that check some of these boxes, I still find myself longing for the designs that live in my head to live on my shelves.
That brings me to 3 months ago when I decided enough was enough. My son is now 5 and I have found a few more hours in my week to re-visit my pre-pandemic dream of creating clothes that I know my customers will love and appreciate 🫶🏼 and ones that fill in those holes in my offerings at Tiki Girl!
Dearest - beautiful clothes for real life will be debuting in a few short weeks 🪡 made in LA, 100% cotton and a few styles for the littles. Can’t wait to share with you!
Xx Briana
