06/05/2026
If you’ve noticed we’ve been a little quiet on social media lately, that’s because we’ve been busy doing the things that matter most.
Running businesses. Raising kids. Showing up for school events. Cooking real food. Working on the house. Training the dog. Planning family adventures. Getting up early and going to bed tired.
In other words—living the life that inspired this brand in the first place.
While one of us is still serving on active duty and counting down to retirement next spring, we’ve also been hard at work behind the scenes at Jefe de Jefes.
Over the past few weeks we’ve quietly refreshed and expanded our collection. Many of you asked for some of our most popular kids’ designs in adult sizes, so we made it happen. We also introduced a new line of ultra-comfortable tri-blend tees—lighter, softer, and built for training, travel, and everyday wear.
You asked. We listened.
And for our Navy Divers out there—we haven’t forgotten you. We’ve added several diver-inspired designs to the lineup, and we’re pretty excited about them.
One more thing: we’re proud to support the Navy Special Operations Foundation this year with a silent auction package to help raise funds for the warriors and families who have given so much. If you’re connected to the community, be sure to check out what they’re doing.
Thanks for being here. Thanks for supporting a small veteran-owned family business. We’ve got a lot more coming.
JefeDeJefesLegacyCo
