Waco Running Company

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Waco Running Company Waco Running Company is Waco's locally owned run store. What makes a great running store? We're here to help! WE RUN WACO!
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We're here to help runners, walkers, and everyone in-between to find the best shoes for their comfort or performance needs. We believe it’s many things: A staff invested in your success, the knowledge to put you in the proper shoe, the selection you need to make an informed decision. Waco, Texas is our home, and our happy place is exploring the city we love on foot. Our success goes hand in hand with the growth of our hometown, and we look forward to playing a part in its success. With a biomechanical, information driven approach to shoe sales, we believe the staff at Waco Running Company is comprised of some of the most passionate people in the sport. On top of our wide array of running shoes, we also provide the best selection of activewear in the city. With the latest selection of running shorts, tops and tights, as well as reflective equipment, hydration and nutrition, our staff is well prepared to outfit new runners and experienced athletes alike. Come by to check out the latest gear, grab an energy bar for your next run, or chat with our staff about upcoming races and events in the area. Se habla espanol. / We employ Spanish speaking employees.

11/04/2026

The Cloudsurfer 3 is an excellent new high cushion daily trainer from On Running!

The biggest improvement to the latest Cloudsurfer is the midsole. They have improved the design of the Cloudtec Phase (those cool looking cutouts in the midsole!) to get rid of that annoying squeak, and give you a super smooth transition from heel to toe!

Check out this running store exclusive online or in store at Waco Running Company!

Here’s your local races for November Wacoans! It’s a month full of 5k’s to get some work in before the holidays!🦃🏃‍♂️🏃🏼‍...
11/04/2026

Here’s your local races for November Wacoans! It’s a month full of 5k’s to get some work in before the holidays!

🦃🏃‍♂️🏃🏼‍♀️

We kicked off our first-ever 5k training program this morning with this awesome group of runners! Huge shoutout to every...
10/31/2026

We kicked off our first-ever 5k training program this morning with this awesome group of runners!

Huge shoutout to everyone who joined us to take on the Jolliest Bunch of Runners 5k in December. This group has put in some hard work already, we’re excited to work with y’all the next several weeks!

These fall mornings are feeling a little chilly, keep warm on those morning runs with our WRC long sleeved and quarter z...
10/28/2026

These fall mornings are feeling a little chilly, keep warm on those morning runs with our WRC long sleeved and quarter zip performance shirts! 🍂🏃‍♂️🏃🏼‍♀️

If you’ve always wanted to run or walk your first 5k, now’s your chance! 🏃🏼‍♀️🏃‍♂️Our first ever training program led by...
10/26/2026

If you’ve always wanted to run or walk your first 5k, now’s your chance! 🏃🏼‍♀️🏃‍♂️

Our first ever training program led by Michael Martinez kicks off this Saturday at 8:30am. All paces are welcome, just bring a good pair of running shoes. All the info is at the link below!

runsignup.com/Race/TX/Waco/WRCBeginner5KTrainingGroup

We’ve got some new colors in our BOCO Gear hats! Upgrade your swag and rep the best running shop around 😎🧢
10/24/2026

We’ve got some new colors in our BOCO Gear hats! Upgrade your swag and rep the best running shop around 😎🧢

Some of our favorite shoes for walking and everyday wear! 👟When we think about shoes great for walking/all-day use, we a...
10/22/2026

Some of our favorite shoes for walking and everyday wear! 👟

When we think about shoes great for walking/all-day use, we are looking for comfort over everything else. We picked out 5 of our favorites are some that we love for their comfortable fit and cushy midsoles that give a soft ride all-day!

Swing by the shop to see if any of these shoes might be right for you!

10/20/2026

We’re excited to be starting our first ever 5k training program, and we want you to join us!

We’re meeting twice a week from October 31 till the Jolliest Bunch of Runners 5k on December 19!

All paces are welcome whether you are completely new, or want to set your next PR! The training program is completely free to join, so click that link and sign up!

runsignup.com/Race/TX/Waco/WRCBeginner5KTrainingGroup

Built just as much for the chill days as the hard runs, the Hoka Clifton is a staple in any rotation👟 Try it out for you...
10/14/2026

Built just as much for the chill days as the hard runs, the Hoka Clifton is a staple in any rotation👟
Try it out for yourself here at the shop!

Address

700 Franklin Avenue
Waco, TX
76701

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm
Sunday 12pm - 5pm

Telephone

+12542351350

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