05/21/2026
Two years of name brainstorming, notes app lists, Illustrator art boards, second guesses, and “should I change it?” conversations.
This rebrand has been anything but quick. Changing a name that so many people already knew felt equal parts exciting and terrifying. It occupied my thoughts, day and night, trying to find something that still felt rooted in everything this brand has always been about, while making room for where it’s growing too.
What started in 2017 as a side-business selling reclaimed wood signs made in our backyard, transformed into a small Maine-inspired brand sharing our love for our home-state through apparel, home goods, and gifts, and has slowly continued to evolve into something bigger. New products, a way of living, and a continued love for lakes, pines, coastlines, home, and reclaiming the wild and authentic parts of ourselves along the way.
So here’s a little behind the scenes of the process — the ideas, the almosts, the creation, and the tiny details that took way too long to decide on.
And somehow, after years of evolution… it finally feels right. 🌲🌊✨ We’ve started to change over our website, tags, and our Instagram handle is changing soon. Stay with us - and we can’t wait to show you what’s coming.
