We know it's not easy for individuals to talk. Our vision is to change that narrative though what we wear. You may not realize 1 out 5 Americans live with mental health illness, so chances are you or someone you know has been affected. BKTYM has partnered with NAMI (National Alliance for Mental Health), with a portion of sales going to support mental health and the ones we love. The Be Kind To You
r Mind team knows the "the stories we tell ourselves shapes our inner narrative"; therefore, every product counts and is an opportunity to normalize mental health conversations, empowering vulnerability while recognizing our stigma. We bring our supporters close to the mission with QR codes. Our vision here is to use technology to bridge the conversation. Say you are wearing BKTYM apparel in line at the bank or grocery store, and an individual asks about the message or brand. You are able to provide them direct access by allowing them to scan the QR code linking them to our website BKTYmind.com. As a supporter, you have just connected with a person that could potentially share their interaction. I know both of them are feeling good about the impact - that is success in our minds.. Check out our store and help us change the narrative today with what we wear!
