Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

I'm coming to you late again on   πŸ˜…πŸ₯ΉA day late, but not a dollar short on the details of Daisy! Step into a fairytale wi...
07/23/2026

I'm coming to you late again on πŸ˜…πŸ₯Ή
A day late, but not a dollar short on the details of Daisy!
Step into a fairytale with a gown designed for the modern romantic. This breathtaking fitted wedding dress beautifully contours the silhouette, pairing a contemporary scoop neckline and classic wide straps with a jaw-dropping, low V-back. Every inch tells a story of artisanal craftsmanship, featuring an overlay of embossed botanical lace meticulously woven across soft, ethereal tulle. Thoughtfully placed clear sequins catch the light with every movement, creating a subtle, luminous shimmer that ensures all eyes are on you. The true showstopper? An exquisite chapel-length train adorned with cascading floral appliquΓ©s and finished with a timeless row of fabric-covered bridal buttons tracing down the back. It is the ultimate blend of traditional haute couture and effortless bridal elegance.
Daisy can be ordered in 4 color options and in any size 2-30. In store we have her in sample size 20 in ivory/ivory.
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Sara came all the way to us from Yankton with her lovely ladies to say YES! to the dress today! She showed us the pictur...
07/18/2026

Sara came all the way to us from Yankton with her lovely ladies to say YES! to the dress today! She showed us the picture she had for inspiration, and everyone jumped right to shopping the racks. Many options were pulled from all different styles, colors, and silhouettes, and away we went getting her into each one. The very first one, set the bar high! It was so perfect in every way and checked every box! Each gown she put on after, was great, but just didn't compare. After making it through the first set of dresses, I ran to the rack and pulled a few options of my own. She graciously accepted my attempt, and put them on. We ran into a problem....one of the gowns I pulled, ranked right up at the top with gown number one. So we did what any indecisive person does, and got back into them both! After a lengthy conversation with her friends and family, I asked her that famous question, and she gave me her YES!! Congratulations and thank you for making the trip to come see us! We are so happy you did and are very honored to welcome you to the Brides Expressions forever family! ✨🫢πŸ₯°πŸ˜πŸ‘°β€β™€οΈπŸ’πŸΎπŸŽ‰

Hello lovelies! Wedding weekend shoutout time! This weekend we have our bride Allison writing her fairytale and marrying...
07/17/2026

Hello lovelies! Wedding weekend shoutout time!
This weekend we have our bride Allison writing her fairytale and marrying the love of her life!
Our bride Morgan is also saying I DO and moving forward with her husband by her side!
Our bride Marlee and her fiancΓ© Seth are going to celebrate and commit to a lifetime of love with each other!
Congratulations to you all! May your lives forever be blessed with all the adventures life has to offer! πŸ«ΆπŸ‘°β€β™€οΈπŸ€΅β€β™€οΈπŸ’πŸΎπŸ₯‚πŸŽ‰

Ladies (and some gents)! I wasn't able to find the time yesterday to get to the   post, so to make it up to you, I am go...
07/16/2026

Ladies (and some gents)! I wasn't able to find the time yesterday to get to the post, so to make it up to you, I am going to offer up this
πŸš¨β€ΌοΈ NEW GOWN ALERT β€ΌοΈπŸš¨ and ask for your forgiveness!
This is Kylie and man alive is she a good one! Embrace timeless romance in this breathtaking strapless A-line wedding gown. The structured bodice features a beautifully contoured sweetheart neckline adorned with organic, raw-edge floral lace appliquΓ©s that gently hug the natural waist. Crafted with multi-dimensional details, the airy tulle overlay is embellished with intricate vine embroideries, miniature seed pearls, and delicate clear sequins that subtly catch the light. Beneath the sheer tulle rests a luminous shimmer underlay, giving the gown a magical, starry glow as you move. A classic row of fabric-covered buttons finishes the mid-low V-back. The skirt cascades into a dramatic chapel-length train, beautifully framed by a rich, scalloped botanical lace border along the hemline. Perfect for the bride seeking an ethereal, fairytale aesthetic. Kylie is available to order in sizes 0-30 and in 4 different color options. In store, we have her in sample size 10.
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Jasmine said YES! to the dress today! This lovely lady came to us knowing exactly what she was looking for. Turns out, w...
07/11/2026

Jasmine said YES! to the dress today! This lovely lady came to us knowing exactly what she was looking for. Turns out, we had it! She pulled only 3 gowns, so after getting her into those, we pulled a few more. The very first dress she tried on set the bar high! Each gown thereafter was great, but she just couldn't quit dreaming about gown 1. We got her back into it, tried a couple of different veils, and then she said YES! to her wedding day dream dress! Congratulations! It was such a pleasure helping you find the dress that matched your dreams! Welcome to the Brides Expressions forever family! ✨🫢πŸ₯°πŸ‘°β€β™€οΈπŸ’πŸΎπŸŽ‰

Molly said YES! to the dress today! This gorgeous gal came to us with zero idea of what she wanted, but some idea of wha...
07/11/2026

Molly said YES! to the dress today! This gorgeous gal came to us with zero idea of what she wanted, but some idea of what she liked. We tried a little bit of everything to get it narrowed down just right. Everything had it's good and not so good, and we were able to narrow it down to about 5 dresses. She quickly eliminated what had started as her top gown, along with 2 others. 2 very different gowns were now competing for her love, but there was an absolutely amazing winner at the end! Congratulations! We are honored to welcome you into the Brides Expressions forever family! ✨🫢πŸ₯°πŸ‘°β€β™€οΈπŸ’πŸΎπŸŽ‰

Hannah said YES! to the dress today! Her friend, a previous bride of ours, convinced her to start her journey with us, a...
07/10/2026

Hannah said YES! to the dress today! Her friend, a previous bride of ours, convinced her to start her journey with us, and we are all so glad she did! She was able to find an absolute stunner that checked every box and then some! We sealed the deal by topping her off with the perfect veil, getting some other friend's and family's opinions, and then she said YES! We are so honored to add you to the Brides Expressions forever family! Congratulations and welcome to the club! ✨🫢πŸ₯°πŸ‘°β€β™€οΈπŸ’πŸΎπŸŽ‰

Mackenzie said YES! to the dress today! This lady and her mom stopped in with a pretty cemented idea of what they were l...
07/09/2026

Mackenzie said YES! to the dress today! This lady and her mom stopped in with a pretty cemented idea of what they were looking for. They pulled a handful of gowns that fit into that box, and also pulled a wild card for the fun of it. The first two gowns were nice, but that was about it. Then came the wild card....WOW! This gown was almost the exact opposite of what she said she was looking for, but she didn't want to get out of it! Everything was just perfect about it. The look, the feel, the sentiment, all of it! She did a few laps around the store, put on a veil, and just stared in awe at herself in the mirror in the gown that she knew was hers. At that moment, she wasn't quite ready to say YES!, but came back a short time later to stake claim to her wedding dress! Congratulations! We are so thrilled you chose this gown, it was so perfect on you! Welcome to the Brides Expressions forever family!! βœ¨πŸ«ΆπŸ˜πŸ‘°β€β™‚οΈπŸ’πŸΎπŸŽ‰

  this week is one gown, but 3 different ways! This romantic A-line bridal gown features a flattering plunging V-necklin...
07/09/2026

this week is one gown, but 3 different ways!
This romantic A-line bridal gown features a flattering plunging V-neckline, delicate spaghetti straps, and a sheer illusion bodice adorned with cascading floral lace appliques that fade beautifully down a voluminous tulle skirt. The three distinct variations highlight how dramatic color switches transform the mood of the exact same silhouette.
Black is an alternative, gothic-romance masterpiece designed for the non-traditional bride. The deep black tulle acts as a striking canvas, allowing the shimmering floral lace appliques and subtle tonal beadwork to catch the light with an enchanting, moody luminescence.
Mocha is a soft, multi-dimensional option that effortlessly leans into modern boho glamour. The warm mocha lining provides a stunning high-contrast background that makes the light-ivory floral lace motifs vividly pop, emphasizing the intricate vine detailing and giving the skirt a beautiful layered depth.
Ivory is the epitome of classic bridal elegance. This variant offers a seamless, bright, and timelessly traditional aesthetic where the delicate lace motifs blend softly into the ethereal tulle mesh.
This gown in any color way is available to order in any size 0-30. She also is able to be ordered lined so the bodice isn't sheer. In the photo of the 3 gowns together, the mocha gown in the center is shown sheer/unlined. Our in store sample sizes are mocha size 8, black size 14, and ivory size 22.
Last, but certainly not least, this gown can be ordered and in store in just 2 short months!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

07/04/2026

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

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