Brides Expressions & Floral

Brides Expressions & Floral Beautiful, Modern, Affordable

We specialize in being a fun & exciting place to say yes to the dress! Customer service is our top priority!

We pride ourselves on a no pressure, relaxed feeling while shopping for your dream dress! Incredibly beautiful & unique collections of wedding gowns, all bridesmaids, trendy tuxedo rentals & sales, flower girls, prom dresses, mothers dresses, and more. Tammy & April are here to help you through every step of outfitting your wedding! Celebrating 30 years of business thanks to wonderful customers like you! Tammy is also an independent Scentsy consultant.

Madeline said YES! to her dress today! She and her mom stopped in on a whim, hoping to be able to just take a look aroun...
05/30/2026

Madeline said YES! to her dress today! She and her mom stopped in on a whim, hoping to be able to just take a look around. She came armed with a photo of what she was looking for. We had a few options that sort of fit the bill, so we got her into them. The first was great, but not it. Same with the second. Then by gown three, something magical happened. A glow came over her, the smile never left her face, and she couldn't stop admiring herself in the mirror. At this point, I already knew that this was her gown, and I think she did too, but there were two more in the dressing room that we just needed to try to make sure. After those quick in and out's, she got back in her favorite, and didn't want to get back out! She wasn't going to leave the store without this being her gown so I asked the famous question, and she happily announced she was saying YES! to this dress! Congratulations! Thank you for taking a chance and honoring us with adding you to the Brides Expressions forever family!! ✨🫶🥰😍👰‍♀️💍🍾🎉

Allie said YES! to her dress today! This bride-to-be stopped in yesterday to pre-game for when her bestie and bestie's m...
05/29/2026

Allie said YES! to her dress today! This bride-to-be stopped in yesterday to pre-game for when her bestie and bestie's mom came today. She wasn't sure what exactly she wanted for her big day, so we helped her narrow it down. We were able to find exactly what she DIDN'T want right away, and stayed away from that category. There was one that she just adored right from the start. When she came back in today with her crew in tow, the same one that stole her heart, was also the crowd favorite, and she signed, sealed, and delivered on the most amazing gown for her wedding day! Thank you for choosing us to find the perfect gown for you! It was an honor to welcome you into the Brides Expressions forever family! 😍🫶👰‍♀️💍🍾🎉✨

Our wedding weekend shoutout for tomorrow goes to our beautiful bride, Morgan. She says I DO surrounded by friends and f...
05/29/2026

Our wedding weekend shoutout for tomorrow goes to our beautiful bride, Morgan. She says I DO surrounded by friends and family and marries the love of her life! May you have endless love, laughter, happiness, health, success, and joy in your lives together moving forward as one! ❤👰🤵💍🍾🥂🎉

Now days, it seems like friends and family are scattered all over the place! If you have a wedding on your calendar, we ...
05/28/2026

Now days, it seems like friends and family are scattered all over the place! If you have a wedding on your calendar, we can help get your wedding party into perfect fitting suits, no matter how many miles away! The process is simple, and we can help start to finish. We have a few different options to make everything come together seamlessly and easily. Come where the fit is guaranteed! Let us put the polishing touches on your perfect day!

For this week, instead of featuring just one lovely gown, how about 5?! Are you a bride-to-be that has let time slip b...
05/28/2026

For this week, instead of featuring just one lovely gown, how about 5?!

Are you a bride-to-be that has let time slip by, and you have been told you are past the point of being able to order the gown of your dreams? Not all hope is lost! We have 6 different gowns available to order that can be in store in as little as 8 weeks! That's a brand new, cut to you, never been tried on wedding dress in your hands in 2 months time! We have 3 of these quick ship gowns in store for you to see, touch, and even try on in person. Hanging right along side these bridal beauties, are over 130 other gowns that are able to be purchased off the rack for quick wedding dates! Don't be discouraged by the 6 month minimum order time frame. We have you covered so you look and feel your best on your big day! Come see us! We are always helpful, friendly, and eager to make your dreams come true!
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Hannah said YES! to her perfect dress today! This sweet girl and her crew came in with a vision in mind, and we turned i...
05/23/2026

Hannah said YES! to her perfect dress today! This sweet girl and her crew came in with a vision in mind, and we turned it into reality! There were many dresses pulled that all kind of fit in the box. Each one had the right idea, but as she got into each one, she was able to narrow it down to two gowns for the perfect look she was going for. She already had a veil and shawl that were going to be part of her big day, so we got her back into each gown, and added her pieces. After much hard debate, a clear winner presented itself and this bride-to-be made it official that she had found her gown! Thank you again for choosing us to make your dream a reality! Welcome to the Brides Expressions forever family!! ✨🫶🥰😍👰‍♀️💍🍾🎉

Giving our wedding weekend shoutout for tomorrow to two lovely brides of ours.Laura says I DO and ties the knot with the...
05/22/2026

Giving our wedding weekend shoutout for tomorrow to two lovely brides of ours.

Laura says I DO and ties the knot with the love of her life!

Hannah and her almost husband are also saying their vows and committing to a lifetime together as one!

Congratulations again ladies! We hope your day goes perfectly tomorrow! May you both be blessed with endless love, laughter, health, success, and joy in your lives moving forward as wives!! ❤👰‍🤵‍💍🍾🥂🎉

Eden came all the way from Chicago and said YES! to her dress! Ok, ok....she is originally from here, just currently res...
05/22/2026

Eden came all the way from Chicago and said YES! to her dress! Ok, ok....she is originally from here, just currently resides in Chicago. While back home for a graduation and visit, she decided to stop in to see if she happened to stumble on the perfect gown for her big day! Turns out, we had the one! She came in set on an idea of what she THOUGHT she wanted. After a little razzle dazzle (and pleading) we put her into an array of gowns that would have been suitable for her wedding. Then I snuck to the rack and pulled an extra special gown. It was completely outside her wheelhouse, but she got into it anyways. Turns out, it was magical and changed her mind! She stood in front of her friends and family and said that this was going to be her dress! What a truly wonderful and lovely experience this was! Thank you for giving us a try while you were home. We are so happy and honored that you were able to find the dress you didn't know you needed with us! Welcome to the Brides Expressions forever family! ✨🫶🥰🤩👰‍♂️💍🍾🎉

Natalie said YES! to the dress today! This gorgeous girl knew what she was looking for, so her, mom, and grandma pulled ...
05/21/2026

Natalie said YES! to the dress today! This gorgeous girl knew what she was looking for, so her, mom, and grandma pulled some stunners to try on. The very first gown set the bar high! The remaining gowns she got into just didn't compare. When she got down to her last pick, I ran over to the rack and grabbed a few more. From those three, she was able to add one more potential candidate to the running. We got her back into both one more time each, and then she sealed the deal and said YES! to the one that stole her heart! Congratulations Natalie and welcome to the Brides Expressions forever family! We are honored to have you as our bride! 🫶✨😍👰‍♀️🍾🎉

today brings us this beauty! Modern style, elegant details, and just a touch of sparkle make this gown a standout brea...
05/21/2026

today brings us this beauty! Modern style, elegant details, and just a touch of sparkle make this gown a standout breathtaking, romantic design. Beaded lace appliqués softly trail down the bodice of this crepe sheath gown, creating a flattering, eye-catching design that will make you look and feel your best as you walk down the aisle. You will find all day comfort in this light weight style. The low back keeps it classy while still offering a hint of gorgeous to your day! Slight silver embellishments really make her sparkle and shine. We can order her bodice lined if you prefer to not have a sheer look. She is available in ivory only and in sizes 0-30. In store we have her in sample sizes 10 and 18.
Stop in anytime during regular business hours:
Sunday CLOSED
Monday CLOSED
Tuesday 9:30-1
Wednesday 12-6
Thursday 12-6
Friday 9:30-5
Saturday BY APPOINTMENT ONLY
For a private Saturday appointment, call us at 605-882-1010, email us at [email protected] , book online at www.bridesexpressions.net , or send us a message on Facebook or Instagram!

Address

925 10th Avenue SE
Watertown, SD
57201

Opening Hours

Tuesday 9:30am - 1pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 9:30am - 5pm

Telephone

+16058821010

Website

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