The Local

The Local At The Local we pride ourselves in selling products created by Makers all throughout the Midwest

One of the questions we get asked most often is where we get our houseplants — and all of our plants come from  right he...
05/26/2026

One of the questions we get asked most often is where we get our houseplants — and all of our plants come from right here in Central Wisconsin. 🌿

We love partnering with a grower that cares deeply about quality, sustainability, and the joy that plants bring into a home. Mill Creek grows their plants with so much care, and we’re proud to bring them into our shop for you to enjoy. 🫶🏼

When you shop with us, you’re not just supporting one small business — you’re supporting a community of Midwest businesses that truly care about what they do.

Stop in to see the newest plant arrivals and let us help you find the perfect one for your home. 🪴

The Heart Behind The Local….Since we opened our shops it has always been our mission to highlight the small business com...
05/20/2026

The Heart Behind The Local….

Since we opened our shops it has always been our mission to highlight the small business community. Each of us play such a vital role in creating a space that we love and are proud of. By supporting makers, local restaurants, and the ma + pa shops in your area, you are living out the local mindset.

When you support locally owned businesses, you get to know the families and individuals who feel first hand the impact of your support. That is why we have always shared not only the products of our Midwest brands but their stories with you as well. YOU are making a difference! 🤍

So no matter if you are local to the Central Wisconsin area or live further out, by purchasing from our shops you are saying you too have the local mindset and support the dreamers + doers around you.

xo - Alison, owner of The Local

For the days spent at the lake, weekend road trips, coffee runs, and everything in between 🤍 Wisconsin hats are the perf...
05/19/2026

For the days spent at the lake, weekend road trips, coffee runs, and everything in between 🤍

Wisconsin hats are the perfect everyday grab — easy to style, comfortable, and made for repping your Midwest roots wherever you go!

Stop by our shops to find the one that fits your style best!

Soft tones, golden details, and the little things that make summer feel effortless ☀️ From statement sunnies to fresh sh...
05/14/2026

Soft tones, golden details, and the little things that make summer feel effortless ☀️

From statement sunnies to fresh shades for your next manicure, these are the pieces we’re reaching for all season long. 🤍

Stop in and find your new favorite accessory — we’d love to help you put together the perfect look for summer. ✨

We are more than a shop ✨ We are a space rooted in community, filled with thoughtfully curated goods, and inspired by th...
05/12/2026

We are more than a shop ✨

We are a space rooted in community, filled with thoughtfully curated goods, and inspired by the Midwest brands and makers we love so much. Everything you’ll find here has a purpose, a story, and people behind it who care deeply about what they create.

From everyday essentials to meaningful gifts, we hope The Local always feels warm, welcoming, and connected—just like home 🤍

Mother’s Day gifting made easy 🤍Thoughtful little luxuries, cozy favorites, and meaningful finds she’ll actually use and...
05/09/2026

Mother’s Day gifting made easy 🤍

Thoughtful little luxuries, cozy favorites, and meaningful finds she’ll actually use and love. From candles and lavender neck wraps to jewelry, florals, and beautiful home accents—we’ve gathered gifts that feel special without overthinking it.

Whether you’re shopping for mom, grandma, a friend, or someone who deserves a little extra love this season, we’ve got something for every kind of mother figure ✨

Stop in and build the perfect gift bundle with us!

The day before Mother’s Day, spent a little differently.studio is setting up at our Wausau Shop tomorrow, May 9 from 11 ...
05/08/2026

The day before Mother’s Day, spent a little differently.
studio is setting up at our Wausau Shop tomorrow, May 9 from 11 AM to 3 PM. No formal gift wrap or frantic shopping—just a quiet moment to get linked and stay that way.

To those of you coming in pairs or groups, we’re doing a tiered thank-you for letting us be part of your story:

$5 off for 2 pieces.
$10 off for 3 or more.

No appointments needed. When you arrive, just hop on our digital waitlist; it lets you keep browsing the shop while holding your spot in the virtual line. We’ll text you the moment we’re ready for you.

- Meet the Maker - “I’m Alyssa, the founder of Outwash Acres—where my passions for education, the environment, and holis...
05/07/2026

- Meet the Maker -

“I’m Alyssa, the founder of Outwash Acres—where my passions for education, the environment, and holistic living come together in every product I make. What began as a desire to teach our children about where their food comes from and how to care for the land, has grown into a small business rooted in sustainability, integrity, and intention.

At Outwash Acres, we handcraft small-batch natural soap and skincare products that are always pure, timeless, and restoring. Using nutrient-rich tallow and lard from grass-fed and finished animals raised on our regenerative farm, we create skincare that’s deeply nourishing and aligned with nature.

Regenerative farming is at the heart of what we do—moving animals through diverse pastures to mimic the natural grazing patterns of bison that historically grazed the prairies. This method works to restore soil health, improve water retention, and strengthen the ecosystems around us. This way of farming not only benefits the land, but also results in more mineral-dense and bioavailable ingredients—translating directly to healthier skin.

As the business has grown, we’ve partnered with other local farms who share our values, allowing us to stay true to our roots while expanding our impact.
From our farm to your home, Outwash Acres is skincare in its purest form—crafted with care, guided by nature, and inspired by a deeper connection to the world around us.”

- Alyssa, owner of

A little reminder you can wear every day 🤍“I hope you know how loved you are.”Sometimes it’s the simplest words that mea...
05/01/2026

A little reminder you can wear every day 🤍

“I hope you know how loved you are.”
Sometimes it’s the simplest words that mean the most—and we’re all about pieces that feel just as good as they look.

Paired with warm neutrals, easy accessories, and that effortlessly put-together vibe ✨

Stop in and find something that speaks to you (or someone you love).

Address

Wausau, WI
54401

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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