05/13/2025
After 5 unforgettable years, it’s time for a new chapter. Running this business has been one of the most rewarding experiences of my life, but as I’ve grown it’s become clear that this path isn’t sustainable for me long term — and that’s okay.
Life is about evolving and I’m ready to embrace what’s next.
Descendant has been more than a storefront. It’s been a place for connection, creativity, and belonging. It’s been an honor to support so many of you through the milestones of life — navigating new motherhood, new jobs, even illness or loss.
I’m so grateful for everyone who’s been apart of it and every employee — past and present — who made Descendant what it is. Your hearts and hard work shaped this place.
Over the next few weeks, we’d love to see you as we say goodbye and celebrate this chapter together. Thank you for being a part of this story - for every purchase, friendship, and piece of love you’ve shared along the way.
Building this business has been a dream come true and I’m so lucky to have shared it with you.
XO,
Julia
