08/19/2026
A campaign is built long before the camera comes out.
For this concept, every choice had a purpose — from the movement of the fabric and sculptural accessories to the contrast, styling, location, and light.
The goal was to turn individual details into one cohesive visual world.
Concept → direction → production → final frame.✨
Creative Direction: Andrea Gonher | Designer & Creative Director
Photography & Editing: Fer Visuar | Photographer & Filmmaker
Model: María Páez
Hair & Makeup: Estefania Buonaffina|HMUA
Production: BLUE HOUSE | Media Agency
creative direction, art direction, campaign production, brand photography, fashion campaign, jewelry campaign, editorial photography, visual storytelling, creative studio, content production, Utah creative agency, Salt Lake City production
