Yellow Wood

Yellow Wood Premier outdoor gear & apparel. We believe in gear with a conscience, passion for what we do, and purpose to create a better society and community.

Permanently closed.
To our dear friends,After 11 incredible years, yesterday marked our last day of business.From the very beginning, Yellow...
03/29/2026

To our dear friends,
After 11 incredible years, yesterday marked our last day of business.

From the very beginning, Yellow Wood was never just about selling gear. It became a place to gather, swap stories, plan adventures, and discover something new. What made it special wasn’t what was on our shelves, it was the people who walked through our doors.

You built this community.

Over the years, you trusted us to outfit your travels near and far. You shared photos from trailheads, summits, and quiet moments you’ll cherish for many years to come. Your kids and their friends stopped in after school - and sometimes just to hang in the hammocks. You came to catch up, to tell us about your latest adventure, and to prepare for the next one. We’ve never taken that for granted.

We are deeply proud of what this small shop became, of the team who brought it to life each day, of the relationships formed, and of the impact we were able to have together in our community.

Thank you for 11 years of community, curiosity, and adventure. It has meant more to us than we can fully express.

With endless gratitude,
Moshe, Debra, Cyd, Jess, Sarah, and the rest of the team who were vital in making this place what it became.

Everest Base Camp, 2017.
03/29/2026

Everest Base Camp, 2017.

While Otis sits atop the summit of Mt Yellow Wood, Moshe assumes his most frequented perch as well… making sure the shoe...
03/28/2026

While Otis sits atop the summit of Mt Yellow Wood, Moshe assumes his most frequented perch as well… making sure the shoe fits juuuust right. ♥️ we sure will miss these moments.

Thank you, Jonathan! ♥️
03/28/2026

Thank you, Jonathan! ♥️

🏔️Thank you, Jesse!
03/28/2026

🏔️Thank you, Jesse!

We’re humbled and grateful for all these memories! Well treasure them for many years to come. ♥️
03/28/2026

We’re humbled and grateful for all these memories! Well treasure them for many years to come. ♥️

Thank you Bonnie for this great shot during your trip to Iceland!
03/28/2026

Thank you Bonnie for this great shot during your trip to Iceland!

El Camino, 2017.
03/28/2026

El Camino, 2017.

Carara National Park, Costa Rica.
03/28/2026

Carara National Park, Costa Rica.

Thank you Chris for taking Yellow Wood to Iceland!
03/28/2026

Thank you Chris for taking Yellow Wood to Iceland!

Thank you Goldstein family for trusting us to outfit you in Patagonia!
03/28/2026

Thank you Goldstein family for trusting us to outfit you in Patagonia!

Address

401 E Silver Spring Drive
Whitefish Bay, WI
53217

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