Gage Lake Life Store

Gage Lake Life Store Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Gage Lake Life Store, Boutique Store, 1 Liechty Drive, Williams Bay, WI.

The Lake Life Store in Lake Geneva, WI, offers a curated selection of apparel, gifts, and home décor that celebrate the laid-back, nautical charm of lake living.

Take a little lake life BACK TO SCHOOL!!!! 🎒📚✏️📓
09/01/2026

Take a little lake life BACK TO SCHOOL!!!! 🎒📚✏️📓

From a day on the boat to dinner by the lake 🌊⚓ The Helly Hansen Levante 1/2 Zip does it all!!
08/30/2026

From a day on the boat to dinner by the lake 🌊⚓ The Helly Hansen Levante 1/2 Zip does it all!!

08/29/2026

Your next Lake Geneva adventure, one step at a time!! Pick up a Shore Path Guide and see the lake from a whole new view👟🌊🌳📖

Stop by 801 W Main Street!!

Ease into the fall with our Fall Sip & Shop!! Join us on September 12 from 10 AM – 2 PM and sip on a complimentary Bloo...
08/27/2026

Ease into the fall with our Fall Sip & Shop!!

Join us on September 12 from 10 AM – 2 PM and sip on a complimentary Bloody Mary as you shop the first look of our fall boutique wear. Enjoy 🍁15% OFF 🍁 your purchase when you provide your email address at check out!!

🗓️ When: Saturday, September 12
🕥 Time: 10 AM – 2 PM
📍 Where: 1 Liechty Drive, Williams Bay (inside PIER 290)

Lake days are better with your best friend by your side!! Happy National Dog Day to all our lake loving pups 🐕 🐩🐕‍🦺 🦮
08/26/2026

Lake days are better with your best friend by your side!! Happy National Dog Day to all our lake loving pups 🐕 🐩🐕‍🦺 🦮

08/25/2026

Try on Tuesday: Brighten your closet with the Livi Dress 💚

Don’t forget to stop by our store during Maxwell Street Days to enjoy discounts on select products from many different b...
08/24/2026

Don’t forget to stop by our store during Maxwell Street Days to enjoy discounts on select products from many different brands we carry.

Explore downtown, look through great deals, and find your next must-have at the Gage Lake Life Pop-Up Store. Enjoy one of downtown Lake Geneva’s favorite end-of-summer traditions!

🗓️ When: Friday, August 28 - Sunday, August 30
🕥 Time: 10 AM – 6 PM
📍 Where: 801 W Main Street, Lake Geneva

The perfect layer for a boat ride🚤💙
08/23/2026

The perfect layer for a boat ride🚤💙

Can’t pick a side? You don’t have to! Reverses for a whole new colorway 🛥️ 🌊🪢💙
08/22/2026

Can’t pick a side? You don’t have to! Reverses for a whole new colorway 🛥️ 🌊🪢💙

Address

1 Liechty Drive
Williams Bay, WI
53191

Telephone

+12622452100

Website

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