Primm's

Primm's Highly Curated Selection for the Modern Woman. Discover timeless fashion essentials and designer pieces curated for women who invest in sophisticated style.

Shop luxury wardrobe staples and elevate your look with our handpicked selection of premium fashion items. Shop designer fashion online or at our boutique in Winston-Salem, NC.

08/17/2026

Join us August 20th for our 3.1 Phillip Lim trunk show! We will be serving light bites and libations while featuring some incredible pieces from this NYC based brand.

We wanted to work with Phillip Lim for a trunk show because his styles are truly so versatile and suit all kinds of unique fashion tastes. He creates timeless pieces that are easy to style! Stop by August 20th to shop 🫶 Or go online!

08/13/2026

Our new fall arrivals are trickling in, and we are so excited to see what’s new from the brands we’ve loved in seasons past AND to welcome some new brands to our lineup!

These pieces are gorgeous and timeless, and these are only a few. Come by to shop the full lineup or go online to see more!

Fall starts at Primm’s. 🍂Join us August 21–23 for our Fall Launch Weekend featuring 3.1 Phillip Lim, three days dedicate...
08/10/2026

Fall starts at Primm’s. 🍂

Join us August 21–23 for our Fall Launch Weekend featuring 3.1 Phillip Lim, three days dedicated to what’s new, what’s next, and the pieces we can’t wait to wear this season.

Be among the first to shop our newest fall arrivals and discover the latest from 3.1 Phillip Lim, with statement-making pieces designed to take you effortlessly into the season ahead.

🥂 Champagne & seasonal bites
🤎 A closer look at 3.1 Phillip Lim

Whether you’re building your fall wardrobe, searching for the perfect statement piece, or simply ready for a little fashion inspiration, come spend the weekend with us.

August 21–23 | Primm’s
Consider this your official invitation to get excited for fall. 🍂

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08/09/2026

Meet Modern Citizen, your new workwear obsession. 🤍

Polished, effortless, and made for the woman who needs her wardrobe to do it all. From the office to dinner, meetings to travel days, these dresses are under $200, incredibly versatile, and easy to pack without sacrificing style.

Wear them now, layer them later, and keep them in rotation season after season.

Modern Citizen has officially arrived at Primm’s. Come find your new favorite work dress in store. ✨

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08/07/2026

The End of Summer Sale starts NOW! ☀️✨

It’s time to make room for what’s next. As we prepare to redesign the back of our store, we’ve filled our sale racks with incredible finds at $25, $50, and $100.

From designer favorites to timeless wardrobe staples, this is the perfect opportunity to shop pieces you’ve been eyeing before they’re gone.

🛍️ Shop in store or online
Excludes new fall arrivals.

See you soon! 🤍

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08/06/2026

It feels true 🤷‍♀️ Come by and shop your favorite pieces tomorrow at some awesome prices! We will have a $25, $50, $75 and $100 rack sale plus some racks at 40% off. We have so many new looks like this one coming in, so we have to make some space!! Shop in store or online!

We’re Hiring: Senior Stylist ✨If luxury fashion isn’t just what you wear—but what you love—we’d love to meet you.Primm’s...
08/04/2026

We’re Hiring: Senior Stylist ✨
If luxury fashion isn’t just what you wear—but what you love—we’d love to meet you.
Primm’s is looking for an experienced Senior Stylist (30 hours/week) who is passionate about designer fashion, exceptional client service, and creating personalized styling experiences that keep clients coming back. This role is so much more than sales—it’s about building relationships, curating wardrobes, mentoring teammates, and helping every client feel confident and celebrated.
What you’ll do:
• Style clients for everyday life, work, travel, and special occasions
• Build lasting client relationships through personalized service and clienteling
• Merchandise beautiful displays and keep the boutique inspiring and client-ready
• Assist with inventory, new arrivals, and visual merchandising
• Support fashion events, trunk shows, and a collaborative team culture
We’re looking for someone with:
✨ 3+ years of boutique or luxury retail experience
✨ A passion for luxury fashion and styling
✨ Strong sales and relationship-building skills
✨ A positive, self-motivated attitude and a love for teamwork
What you’ll love about working at Primm’s:
♡ Competitive hourly pay ($20–25/hour)
♡ Paid time off
♡ Employee merchandise discount
♡ Flexible scheduling
♡ Opportunities for growth and leadership
♡ An incredible team and loyal clientele who make every day meaningful

If helping women feel confident through fashion sounds like your dream career, we’d love to hear from you. Stop by the boutique or apply today—we can’t wait to meet you. 💕

07/30/2026

Join us today as we celebrate our sweet Mary Grace before she heads off to UNC Chapel Hill! 💙 Enjoy light bites, libations, and 20% OFF your purchase with a valid student ID as we send her off in style.

Since Mary Grace will be rushing this fall, she put together some of her favorite recruitment outfit inspiration, and this stunning Tar Heel blue dress is her top pick for Preference Day. 🤍

Tap to shop, or stop by the store today to celebrate with us. We can’t wait to see you! 🩵🎉

TarHeels CollegeStyle SouthernStyle WinstonSalemShopping ShopLocal

📚✨ Back-to-school season is here, and we’re celebrating in more ways than one!As we cheer on our very own Mary Grace as ...
07/28/2026

📚✨ Back-to-school season is here, and we’re celebrating in more ways than one!

As we cheer on our very own Mary Grace as she begins an exciting new chapter at UNC Chapel Hill 💙🐏, we’re celebrating all students heading back to school!

🎓 Starting Thursday through Sunday, students receive 25% OFF their purchase with a valid student ID. Join us Thursday for a party as we send her off to school, featuring light bites and libations!

Whether you’re shopping for recruitment, game days, internships, or simply refreshing your wardrobe for the semester, we’d love to help you find pieces that make you feel confident.

We’re also proud to be an official school supply drop-off location for Winston-Salem/Forsyth County Schools! ✏️📓

Help us fill local classrooms by donating items like:
• Crayons
• Markers
• Glue sticks
• Colored pencils
• Notebooks
• Folders
• #2 pencils
• Backpacks
• Tissues
• Hand sanitizer

Every donation helps local students start the school year ready to learn. ❤️

Join us Thursday through Sunday as we celebrate new beginnings, support our community, and send Mary Grace off to Chapel Hill with lots of love. We can’t wait to see you in the boutique! 🫶

Meet the London label that’s quietly become a cult favorite.Founded by a female led team with a mission to slow fashion ...
07/23/2026

Meet the London label that’s quietly become a cult favorite.

Founded by a female led team with a mission to slow fashion down, Damson Madder is known for creating joyful, statement pieces that are designed to be loved for years, not just a season. Even the name tells a story: “Damson” comes from the deep purple fruit, while “Madder” is a flowering plant historically used to create rich red dyes. ❤️

This top is everything we love about the brand... bold without trying too hard and guaranteed to turn heads.

Holland makes a strong case that sometimes all you need is the perfect red top.

Discover Damson Madder in-store and online at Primm’s. Where timeless craftsmanship meets pieces with a little personality. ✨

Address

1214 Reynolda Road
Winston-Salem, NC
27104

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 1pm - 5pm

Telephone

+13369606402

Website

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