08/10/2026
Meet the new Iron Cowboy Sunglasses 🤠⚡️
Designed in collaboration with legendary endurance athlete James Lawrence — the Iron Cowboy, these shades were built for people who don’t sit still.
🏃 Built for running
🚴 Ready for cycling
🌊 And yes… THEY FLOAT.
Whether you’re training on the road, hitting the trails, or spending the day on the water, you won’t have to watch your sunglasses disappear to the bottom if they go overboard.
Available in 4 different colors, so you can find the pair that fits your style.
Built for adventure. Built for endurance. Built to float.