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Storied objects, new styles.

Designed in New York and sustainably handmade, our rug collections bring together traditional craft and modern comfort in a curated selection of styles.

11/02/2022

⭐️ Introducing our Bovina Collection, inspired by the upstate New York town and designed by local resident and lifestyle editor Newell Turner. Balancing Bovina's natural surroundings of farmland and forests with modern style, the Angelica's Garden Rug brings traditional craft into the current century in the spirit of New Ruralism.

📷 Angelica's Garden II Rug: Hand-knotted 80% Wool, 20% Cotton.
🪢 NuStory rugs are designed in New York & in a & SA8000® Certified Factory.

03/12/2021

Art for the floor. NuStory's Abstract Rug is crafted from a wool/viscose blend for soft luster and a collage of subtle colors. Don't miss our Cyber Week Sale: Save 30% site wide Monday-Sunday with code CYBER30 + Free standard shipping!

📷 Abstract Rug: Hand-tufted 52% Wool, 28% Viscose, 20% Cotton.
🪢 NuStory rugs are designed in New York + in India.

01/12/2021

Don't miss our Cyber Week Sale: Save 30% site wide Monday-Sunday with code CYBER30 + Free standard shipping!

📷 Mercantile Rug in beige. Hand-knotted 52% cotton, 48% wool
🪢 NuStory rugs are designed in New York + in India.

08/11/2021

NuStory.com open for business!

When we began our brand, we sought to celebrate stories, places and people. Designed in New York and sustainably handmade, NuStory brings together traditional craft and modern comfort. We’re always in search of the next story, whether traveling to India to collaborate with weavers or exploring our home state in search of inspiration.

Visit NuStory.com to view the collection, including the Barefoot Rug in Ivory pictured here.

03/11/2021

Our Finial Rug’s design was inspired by ornamental patterns in vintage hardware. The desaturated blue palette reads as a neutral and easily blends in any room. Hand-knotted from cotton and wool with a hint of polyester, it wears beautifully over time.

Available now from NuStory.com Link in profile.

📷: Finial Rug in beige, hand-knotted of 82% Cotton, 13% Wool, 5% Polyester

07/10/2021

Storied objects, new styles. Inspired by vintage rugs from the era of speakeasies and home distilleries, NuStory's Distillery rug has a distressed finish giving it a lived-in, comfortable look. Hand-knotting creates a strong, soft weave that stands up to traffic and ages beautifully—like a fine spirit.

Available in mid-October, 2021 from NuStory.com. Add your email to our list here: https://nustory.com/

📷 Distillery Rug in beige, hand-knotted from 52% cotton, 48% wool.

29/09/2021

100% wool and hand-tufted for lasting softness underfoot, NuStory's Weekender Rug is the bohemian design you’ll build your living room or bedroom around. 🐑 🐏 Available in mid-October, 2021. Sign up for updates here: https://nustory.com/

📷 Weekender Rug, hand tufted from 100% wool.

20/09/2021

Welcome to NuStory. Storied objects, new styles.
Our original rugs are designed in New York and sustainably handmade in India. Each rug brings together traditional craft and modern comfort—with a story behind its creation.
📷 Morning Path Rug, crafted from 100% recycled PET

Available in mid-October, 2021.
Sign up for updates at https://nustory.com/

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