HINE

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HINE THE HOME OF HINE. Built for women, by women since 2018. Every curve. Every size. For every season. XS–10XL
www.hinecollection.com

12/08/2026

One hoodie worn 3 ways.

Whether you’re keeping cosy or out running errands, our active hoodies are a versatile must have.

Have you heard? Everything on the website is $50 & under.Our next chapter begins soon, so to make way, everything must g...
12/08/2026

Have you heard?
Everything on the website is $50 & under.

Our next chapter begins soon, so to make way, everything must go!

Every journey has an origin.Every athlete has a story.We’re not looking for perfect athletes. We’re looking for the athl...
17/07/2026

Every journey has an origin.

Every athlete has a story.

We’re not looking for perfect athletes. We’re looking for the athletes who inspire others simply by the way they show up.

People who move with purpose, represent something bigger than themselves, and embody what IA ORIGIN stands for.

If that sounds like you, we’d love to hear your story.

Applications are now open on our website.

Every body carries a different story. Every story deserves to be seen. Every athlete deserves to belong.
30/06/2026

Every body carries a different story.

Every story deserves to be seen.

Every athlete deserves to belong.

26/06/2026

Built for the ones who show up.
No excuses. No shortcuts. Just work.

Over the last 4 days I’ve had a sick baby at home, and while she slept… I rebuilt our entire website 😵‍💫😂One community. ...
07/06/2026

Over the last 4 days I’ve had a sick baby at home, and while she slept… I rebuilt our entire website 😵‍💫😂

One community. Two brands.
One platform. Two worlds.

This is a big move for us, creating one home for IA ORIGIN and HINE, while still allowing each brand to have its own world, customer and purpose.

IA ORIGIN for performancewear.
HINE for women.

Now I’m looking forward to hearing from our community and seeing whether this was the right move.

Also open to honest feedback on whether I should stick to designing clothes rather than trying to be a web developer/coder haha.

Take a look, would love to hear your thoughts 🙏🏽
www.iaorigin.co

Over the past few years, I’ve spent a lot of time thinking about what it truly means to build a brand.Not just a success...
15/05/2026

Over the past few years, I’ve spent a lot of time thinking about what it truly means to build a brand.

Not just a successful brand.
Not just a product people buy.
But a brand ecosystem that genuinely creates impact, shifts culture, and makes people feel seen.

What I’ve come to realise is that one brand alone could never fully hold the vision I had.

That’s why both HINE and IA ORIGIN exist today.

HINE was built from a deeply personal place. It was created to challenge an industry that too often overlooked women, especially women who didn’t fit traditional standards. What started as activewear became something much bigger - a community, a movement, and a space where women could feel inspired, represented, and confident in who they are.

IA ORIGIN came from another realisation that inclusivity in movement shouldn’t stop at women. That performance, identity, representation, and belonging should exist for everybody.

While the two brands serve different purposes, they are connected by the same foundation:
community, culture, identity, movement, and creating change through representation.

For a while, I questioned whether both brands could coexist.
Now I truly believe they need to. Because together, they allow us to build something far more powerful than clothing.

An ecosystem.

One that creates space for women through HINE.
One that pushes the future of inclusive performance globally through IA ORIGIN.
One that proves brands can grow without losing their humanity, their purpose, or their connection to community.

We are still early in this journey.
There have been challenges, pivots, lessons, and moments where we’ve had to rebuild from the ground up.

But I believe some of the most meaningful brands are built exactly that way.

Not overnight.
Not perfectly.
But with vision, resilience, and people at the centre of everything.

My goal has never been to simply create clothing products.
It’s to build globally recognised brands from Aotearoa that stand for something bigger and to show that businesses rooted in purpose, inclusivity, culture, and community can compete on the world stage too.

This is only the beginning.

04/05/2026

The legging you’ve been waiting for.
A new standard.
Built different. Feels different.

This is just the beginning.
Stay ready.

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+6479498149

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