The fashion industry is suffering from all kinds of bad habits. The industry is caught in its own system. Everybody is paying a high price for it. We have to liberate the fashion industry from her bad habits, we say: undress her. And transparency is the key. We show full transparency in pricing and sourcing. We have nothing to hide. Revealing the source. We are constantly searching for factories that care about the environment. No surprise that these factories care about their workers too. And when people are respected for their craftsmanship it results in a product that is made with love and dedication. Know where your products are made and by who. Un******ng the price. We believe high quality clothing should come with a fair price. By selling exclusively online we’ve cut out the middleman and traditional stores as well. This saves a lot of costs, which is reflected in a 50% lower selling price comparing to traditional brands. Un******ng the industry by un******ng the price. Isn’t that nice? We will be leading in example and inspire others. But we are aware that we cannot change it all at once and especially not alone. So step-by-step we will improve the supply chain.
