Amanda Laird Cherry Apparel

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Amanda Laird Cherry Apparel We are a designer label that creates apparel with soul. She was appointed as Design Director and remained at Instinct for nearly 10 years.

“Those who think of clothing exclusively in terms of this or next season’s fashion are missing the point a little. The fabrics and the cuts we wear tell us about our society.” - Amanda Cherry

Amanda studied Clothing Design graduating in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold

all over the world; with the majority of sales in North America. The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW. Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

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1st Floor Studio, San Angelo Building, 218 Mathews Meyiwa Road

4001

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