Founded by a young entrepreneur at just 17 years old in 2022, PLUM is a brand born from a love of casual clothing and beach life. Living in the beautiful small town of Plettenberg Bay, he experienced countless unique moments that inspired him to blend his passions into a vibrant clothing brand that also gives back to the community. Our journey kicks off with our signature corduroy shorts, designed
to seamlessly transition from beach to bar. These shorts are casual, fun, and super stylish – perfect for anyone who loves the sea and sun. At PLUM, we pride ourselves on sourcing, designing, and manufacturing everything locally, helping to grow our economy and enrich our community's skills. Join us in embracing the freedom and spirit of beach life. Our motto for a beautiful ride: "Eat the plum, and give back a peach." Dive in, join the fun, and become part of the Plum Plettenberg Bay family!
