MOSARDI is an upcoming women’s only street clothing and accessory brand in Bloemfontein, South Africa. Bloemfontein badly needs a street brand for specifically women because the current street brands that exist does not cater to every female out there. For starters, we have chosen a theme of different kinds of Bucket Hats. Currently, females in the Free State region often must order these items from other provinces to find the right type of size and pattern. MOSARDI will have a diverse, selective selection of different Bucket Hats and clothing. Generally the main aim was for females to get the correct size of Bucket Hats that supports their hairstyle, whether it be flat down or tied up in a bun. MOSARDI’s selection is cost efficient regardless of the different sizes that must be stocked per style. MOSARDI has a unique business model that allows them to have a selective selection at the cost of only stocking 2 sizes/types per pattern. This is accomplished through a special relationship with the consumer so MOSARDI can receive a customer’s needed size within a day. Weekly deliveries are available at an additional cost if the customer is out of Bloemfontein. While some people might not like a brand that doesn’t offer items that cannot be tried out before purchasing/ordering, street brands are different. When it comes to fresh, trendy items, aesthetics are prioritized more than fit.
