15/10/2026
Why does a DPP Digital Product Matter?
A Digital Product Passport transforms a traditional label into a smart, interactive experience.
Traceability; Compliance and Sustainability and Transparency
Inside the garment, an RFID chip and QR code is integrated directly into the label.
Traceability
When it comes to Traceability the RFID chip provides a clear view of the product’s journey — from origin to finished garment.
Compliance and Sustainability
EU Regulations Compliance under the Ecodesign for Sustainable Products Regulation (ESPR) are increasingly requiring brands to demonstrate their sustainable policies and environmental responsibility. These policies offers customers a deeper connection to the products they wear and use
Transparency
When a customer scans the QR code on the label using their mobile phone, they are instantly redirected to a digital profile of the product. This digital passport displays transparency information such as where the garment was made, what materials were used, and which trims and components were included in the manufacturing process.
This is the future of labelling. Smart. Transparent. Verified.
Welcome to the next generation of fashion innovation. Powered by PrimePass — your Digital Product Passport platform.
