KroesRocks

KroesRocks KroesRocks© is a cultural education and apparel brand with a vision: no one should ever be told to fix their hair!

KroesRocks © is an authentic apparel brand for women celebrating their natural (kroes) hair. Furthermore, it serves to empower and inspire women to wear their natural hair.

“Slavery is not our story. Slavery disrupted our story.” Happy Africa Day, KroesRocks Tribe! fans
25/05/2026

“Slavery is not our story.
Slavery disrupted our story.”

Happy Africa Day, KroesRocks Tribe!

fans

Big thanks toCynthia Jo Bambi Davids, Sandra Dreyden, Wanda Wilson, Charmelle Rusford-Korkie, Loréal du Plessis, Erica J...
13/05/2026

Big thanks to

Cynthia Jo Bambi Davids, Sandra Dreyden, Wanda Wilson, Charmelle Rusford-Korkie, Loréal du Plessis, Erica Jacobs, Chanho Kondolo

for all of your support! Congrats for being top fans on a streak 🔥!

Thanks for being a top engager and making it onto my weekly engagement list! 🎉Cynthia Jo Bambi Davids, Coral Jacobs, Mar...
12/05/2026

Thanks for being a top engager and making it onto my weekly engagement list! 🎉

Cynthia Jo Bambi Davids, Coral Jacobs, Mariana Arendse

Happy International Nurse Day to all the narrative changers from KroesRocks! Thank you for all you do!
12/05/2026

Happy International Nurse Day to all the narrative changers from KroesRocks!

Thank you for all you do!

Big thanks toCynthia Jo Bambi Davids, Sandra Dreyden, Wanda Wilson, Charmelle Rusford-Korkie, Loréal du Plessis, Erica J...
06/05/2026

Big thanks to

Cynthia Jo Bambi Davids, Sandra Dreyden, Wanda Wilson, Charmelle Rusford-Korkie, Loréal du Plessis, Erica Jacobs, Chanho Kondolo, Mariana Ursula Pluim-Danhousen

for all of your support! Congrats for being top fans on a streak 🔥!

“Hair is an amazing form of self-expression, and every woman has the right to define beautiful for herself.” - Richelieu...
06/05/2026

“Hair is an amazing form of self-expression, and every woman has the right to define beautiful for herself.” - Richelieu Dennis

Quick, easy and cute hair style with your braids for the office! 🏢 Happy Texture Tuesday, KroesRocks Tribe!
05/05/2026

Quick, easy and cute hair style with your braids for the office! 🏢

Happy Texture Tuesday, KroesRocks Tribe!

🎉 Facebook recognised me as a top rising creator this week!
04/05/2026

🎉 Facebook recognised me as a top rising creator this week!

04/05/2026

10 years ago, KroesRocks was born from frustration. Not just with hair— with the way Black and Coloured women are taught to measure their natural beauty against someone else’s standard.

This is Simone Thomas—the vision behind KroesRocks.

Simone started her own natural hair journey and couldn’t relate to what she saw online: conversations that didn’t sound like her, and advice that didn’t match her lived experience. So she decided to create something different.

KroesRocks began as a form of resistance—a t-shirt that said: To cherish what we’ve been given.
And it grew from there.

The brand’s first event was in a coffee shop with 50 women speaking openly about hair. Today, that conversation has expanded into something bigger—an event that has grown to over 1,000 attendees.

Simone doesn’t just build community—she studies it. She’s currently doing her Doctorate of Commerce in Marketing, focused on consumer discrimination, and spent 5 years researching the consumer behaviour of Black women and natural hair.

By day, she’s also a full-time lecturer. Her heart is still rooted in Cape Town, even as she makes room for travel—because the mission started here, and it will always be here.

Thank you for being part of this journey—10 years in, and we still don’t do “fix your hair.”

We celebrate it.
We protect it.
We change the narrative.

fans

Address

Cape Town
8000

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 13:00

Telephone

+27604826366

Website

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