Ma Dame Stitch

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Ma Dame Stitch Your one-stop sewing and embroidery destination in Durban. Madame Stitch is a local Durban business and is proudly female-owned and managed.

As authorised dealers of Brother, Fuwei, and Juki sewing machines, we offer sewing and embroidery machines and all associated accessories. We believe in women empowerment and many of our staff were domestic workers with little or no qualifications or experience in the embroidery industry. Owner, Isabell Botha, saw great potential in these vibrant, creative, and intelligent women and personally trained them herself - upskilling them and teaching them the craft of sewing and equipping them to operate the intricate embroidery machinery. Madame Stitch offers personalised embroidery services for corporate clients with mass orders, but we happily accommodate clients with smaller, custom orders too. There is no minimum order policy. Our custom embroidery services include caps, shirts, dressing gowns, teddy bears, sports apparel, linen, towels, hoodies, laundry bags, and many other items. We specialise in made-to-order bridal robes for the bride, bridesmaids, mother-of-the-bride and extended bridal party in a wide variety of fabrics and colours, and with a luxurious, superior-quality finish. We sell embroidery machines for personal use (hobbies and small businesses) as well as machines for corporate use. (People wanting to open their own embroidery businesses on a larger scale.) We offer monthly sewing lessons (beginner-advanced level). Please contact us for pricing and further information and to find out dates for the next class. For all your corporate and creative embroidery needs - make it personal with Madame Stitch.

Made to celebrate 100 years. Made to last beyond the celebration. ✨We loved creating this one-of-a-kind commemorative ba...
02/10/2026

Made to celebrate 100 years. Made to last beyond the celebration. ✨

We loved creating this one-of-a-kind commemorative banner for College House’s centenary — a piece designed with care, detail and craftsmanship to become part of the Dining Hall and its history.

And receiving feedback like this makes the work even more special:

“This banner was loved by so many and was absolutely a stunning piece to add to the College House Dining Hall.”
— Kendall D.

From milestone anniversaries and school celebrations to businesses, clubs and special events, Ma Dame Stitch can help bring your idea to life with a custom-made embroidered piece created especially for the occasion.

Have something special in mind? Send us a DM to chat about your custom project. 🧵

BespokeEmbroidery CentenaryCelebration 100Years SewingSouthAfrica DurbanBusiness MadeInDurban CustomMade

🐝 Bee inspired. Bee creative. Bee there. 🧵A special morning for those who love sewing, making and discovering something ...
03/09/2026

🐝 Bee inspired. Bee creative. Bee there. 🧵
A special morning for those who love sewing, making and discovering something new.
Our End of Year Sewing & Inspiration Day brings together demonstrations, market tables, Buzz the Bee Man, delicious cheese & honey roosterkoeke and, of course, plenty of creative inspiration.
7 November | 9am–12pm | R150 per person
7 November | 12pm-4pm | R500 per person | Protea Appliqué with Irma Fisher | Kits provided
Gather your sewing friends and join us for a morning where creativity is always in fashion. 💛
Save the date — and bee there! 🐝

03/09/2026
Honey, mark your calendars! 💛November 7th is our End of Year Sewing Morning, and this year’s theme is Everything Bees. 🐝...
27/07/2026

Honey, mark your calendars! 💛

November 7th is our End of Year Sewing Morning, and this year’s theme is Everything Bees. 🐝

Come and bee inspired, more details dropping soon! 🧵

A morning spent with beautiful ladies.
18/07/2026

A morning spent with beautiful ladies.

Heading to the National Quilt Festival in Port Elizabeth?Come say hi to Ma Dame Stitch in the Vendors Mall!To celebrate,...
02/07/2026

Heading to the National Quilt Festival in Port Elizabeth?
Come say hi to Ma Dame Stitch in the Vendors Mall!

To celebrate, Juki is running a massive 2-month special! 🎉 Plus, you can now pre-order the MO-654, UX8, or 353Z at a special price and score a FREE gift (arriving end of August). Standard procedures apply.

🔥 LIMITED EDITION ALERT 🔥Introducing the JUKI DX2000QVP – premium performance at the price of a DX7!✨ Built for serious ...
20/04/2026

🔥 LIMITED EDITION ALERT 🔥
Introducing the JUKI DX2000QVP – premium performance at the price of a DX7!

✨ Built for serious sewing
✨ Trusted JUKI quality
✨ Precision stitching & reliability
✨ BONUS QVP specialty accessories included

💥 ONLY R30 642.71
🚨 Limited stock available – don’t miss out!

👉 Pre-order now and upgrade your sewing experience today.

The Double Wedding Ring is back ✨🧵Join us for this beautiful in-the-hoop embroidery project where you’ll learn a techniq...
18/03/2026

The Double Wedding Ring is back ✨🧵

Join us for this beautiful in-the-hoop embroidery project where you’ll learn a technique you can use again and again. Once you’ve got it, the possibilities are endless… think cushion covers, table runners, quilts, placemats and more 🤍

It’s one of those skills that keeps on giving, simple, satisfying, and so versatile.
🪡 Cost: R220 per class (2 parts to complete the project)
🍰 Please bring a plate of eats to share
📩 DM us to RSVP

Come stitch, learn, and create something special with us ✨

Address

28 Devonshire Road , Glenwood
Durban
4001

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 16:00
Saturday 09:00 - 00:00

Telephone

0824545587

Website

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