27/06/2026
❤️ An Important Update from Bridal Alchemy ❤️
To our wonderful community and brides-to-be,
At Bridal Alchemy, we pour our hearts into creating a magical, exclusive experience for you. When you book a consultation with us, the entire studio is yours. We close our doors to the public, prepare the space specifically for you, and dedicate our time solely to you and your invited loved ones.
Each 90 minute bridal consult is managed personally by our company co-founder who, has a celebrated near 20 year track record in bridal fashion design. Her expertise and depth of knowledge comes with a guaranty of passion and honest sincerity at each and every step of your journey at Bridal Alchemy.
However, we need to address a growing challenge. Lately, we have experienced a high number of formal appointment no-shows , often without so much as a text message to cancel.
To be completely transparent, this is incredibly disheartening for our team. Because we only ever host one bride at a time, an abandoned slot represents a loss of potential income and a missed opportunity for another bride who genuinely could have used that time...
When someone simply doesn't show up, it truly feels like a theft of our time, energy, and resources.
Because of this, our booking policy is changing.
📅 Effective July 1st, 2026
We will only confirm and honor studio appointments upon receipt of a prepaid fitting fee. To that end, our fitting fee structure can be queried by simply going to our website and clicking the "ask us anything" button at www.bridalalchemy.co.za
We used to always charge the fitting fee after the conclusion of each consult. We will now simply be charging that fee ahead of time.
To make this transition as seamless as possible, we will be integrating a quick and secure payment mechanism directly into our e-store. Your appointment will be officially secured the moment the booking fee is processed.
We know our true Bridal Alchemy community understands the heart, soul, and overhead costs that go into running a boutique studio such as ours. This step ensures that we protect our business while continuing to deliver the highest quality, uninterrupted service you deserve.
Thank you so much for your understanding, your loyalty, and for respecting our craft and time. We can’t wait to create your dream dress for you ! ✨
Wedding dress designer based in Johannesburg. Bridal Alchemy offers private fittings & bespoke designs for brides, bridesmaids & mother of the bride.