Okwearelistening

Okwearelistening Global Brand consultancy specialising in disruptive thinking for ambitious brands.

19/07/2026

Mr Johan Erasmus

The best sponsorships don’t just get seen… they make perfect sense.

A simple and possibly overdue idea that could become one of South African sport’s most memorable brand integrations.

SPECSAVER X TMO SPONSORSHIP What do you think? Would this work?

Royalties please 😅

SportsBusiness MarketingStrategy
Disclaimer: All match footage, logos, and broadcast clips used in this video belong to their respective copyright owners (including SuperSport, SARU, and World Rugby). This content is created strictly for educational, analytical, and commentary purposes under Fair Dealing guidelines. No copyright infringement intended.

Most people will see this as a story about Zara.It isn’t.It’s about where fashion, travel and culture are heading.For de...
26/06/2026

Most people will see this as a story about Zara.

It isn’t.

It’s about where fashion, travel and culture are heading.

For decades fashion has answered one question: What should I wear?

I think the next question is far more interesting:

Where should I go?

The biggest opportunities rarely arrive looking like opportunities.

They usually arrive disguised as product features.

Imagine discovering a city through the same lens you discover fashion.

The experience changes completely.

Creators have always documented culture.

Now they have an opportunity to help people navigate it.

The best ecosystems don’t have winners and losers.

They create value for everyone involved.

That’s what makes them sustainable.

The brands we’ll remember won’t simply sell us products.

They’ll help us collect experiences we’ll never forget.

“Live the dream the youth of ‘76 died for 1”🎨 Ngang Almighty FOREVER
16/06/2026

“Live the dream the youth of ‘76 died for 1”

🎨 Ngang Almighty FOREVER

The Nike Family portrait is something special to behold and Nike are serious this world cup
16/06/2026

The Nike Family portrait is something special to behold and Nike are serious this world cup

WHAT WE HAVE BEEN UP TO IN AND AROUND
10/03/2026

WHAT WE HAVE BEEN UP TO IN AND AROUND

12/02/2026

Founder Series #001

One of our founders heard about this PlayStation activation and it stuck.

Not because it was loud.
But because it understood something simple:
people don’t want to be targeted they want to take part.

PlayStation dropped a playable billboard in London called The Ultimate Combo.
Two shots, back to back. Football and basketball.
Hit both and you’re heading to the NBA Finals or the UEFA Champions League Final.

No gimmicks. No over-explaining.
Just a challenge that pulled people in, built crowds, and turned real-world moments into culture.

What we love most is that it wasn’t framed as advertising.
It was framed as play.

Gaming, global sport, and real-life interaction met in one place and fans did the rest.

This is the kind of work we pay attention to.
When brands stop talking at people and start building with them.

More observations like this coming.

visuals credits:
bangs

11/02/2026

Whatever mood

What it is and will be..
09/02/2026

What it is and will be..

introducing: ROOTS OF HOUSE a monthly gathering dedicated to the original spirit of house music BY 10 PM |
07/02/2026

introducing: ROOTS OF HOUSE a monthly gathering dedicated to the original spirit of house music BY

10 PM |

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