20/05/2026
https://www.linkedin.com/posts/faye-mcleod-dal_concept-creative-direction-closer-made-ugcPost-7460646877093527552-umv1?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAExnrsBsCgcNa_6NkO3XxF4rf9WlAu180IStory Behind the Campaign
Collaborators like Mark Loy, Ansel William John, and others from the LV teams
The concept reimagines a vintage toy story through Louis Vuitton’s iconic travel heritage. It blends nostalgia and adventure: customized tin toys (evoking classic wind-up or mechanical playthings) come to life in charming scenes, often set against Paris-inspired backdrops.
Core Theme: Craftsmanship and joy traveling hand in hand. The tin toys symbolize playfulness and discovery, tying into LV’s legacy of elegant travel (trunks, luggage, exploration). They fill windows with "irresistible charm," mixing classical transport motifs with LV products.
Highlights: Notable executions include the Place Vendôme flagship in Paris (vintage tin toys in lively Paris scenes) and other global stores like Champs-Élysées or Yorkdale. The displays create immersive, storybook-like environments that draw passersby into a world of wonder.
"Made with Love" Touch: This phrase appears consistently in credits, underscoring the handmade, artisanal care in production (often in studios like Marylebone) and the emotional investment. It’s a recurring tagline for CLOSER’s LV projects, highlighting collaboration with LV teams
Concept & Creative Direction - CLOSER Made with love Louis Vuitton Step into a world where nostalgia meets adventure, a vintage toy story reimagined through the lens of Louis Vuitton's travel heritage. Customised tin toys fill the windows with irresistible charm, evoking play and classical transport...