Amanda Laird Cherry Apparel

Amanda Laird Cherry Apparel We are a designer label that creates apparel with soul. She was appointed as Design Director and remained at Instinct for nearly 10 years.

“Those who think of clothing exclusively in terms of this or next season’s fashion are missing the point a little. The fabrics and the cuts we wear tell us about our society.” - Amanda Cherry

Amanda studied Clothing Design graduating in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold

all over the world; with the majority of sales in North America. The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW. Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

Happy birthday, Shireen!Shireen is a valued member of our prep department who takes pride in her role as operator and ap...
30/08/2026

Happy birthday, Shireen!

Shireen is a valued member of our prep department who takes pride in her role as operator and approaches each day with care, enthusiasm and a genuine eagerness to learn and grow.

Thank you for the dedication, warmth and positive energy you bring to the studio every day. We hope you’ve had a wonderful weekend celebrating with your friends and family. ❤️🍒

30 years on, ALC continues to be inspired by the countless women who have made our clothes their own. 🍒This Saturday, on...
28/08/2026

30 years on, ALC continues to be inspired by the countless women who have made our clothes their own. 🍒

This Saturday, on Amanda’s birthday, we’re celebrating three decades of ALC, a milestone that would not have been possible without the people who have made the brand what it is today.

So, as a thank you to the community that has been part of our story and continues to make ALC part of theirs, we’re offering 30% off new arrivals site-wide and at The Space on Saturday, 29 August.

Thirty remarkable years of designing, making, wearing and evolving. Thank you for being part of it. ♥️

28/08/2026

Going up in style. The Gugulethu pinafore skirt returns in fresh colourways for the season.

Available online and in-store at The Space.
thespacesa

A mix of pattern, texture, and silhouette designed to elevate a life already being lived, whether you're stepping into a...
25/08/2026

A mix of pattern, texture, and silhouette designed to elevate a life already being lived, whether you're stepping into a soft spring occasion or leaning into simple daily rhythms as the season starts to shift.

Featured in this edit:

• Essenwood dress
• Paris dress
• Gugulethu skirt
• Thabitha dress

Shop online at amandalairdcherry.co or visit The Space Stores nationwide.

16/08/2026

Made to move beautifully, the Zweli Dress brings presence to every step. 

Its flowing midi silhouette feels poised, expressive and effortless, with each shade revealing a different mood.

Available in two distinct colourways:

• Navy knit
• To***co and black brocade

Explore Zweli online at amandalairdcherry.co and in-store at The Space.

Today we’re celebrating Renu, our wonderful office administrator and an ever-patient presence in our ALC studio.From engag...
14/08/2026

Today we’re celebrating Renu, our wonderful office administrator and an ever-patient presence in our ALC studio.

From engaging with customers and keeping the studio organised to arranging staff birthdays, answering everyday questions and serving on several of our workplace committees, Renu is part of so many moments that keep our workday running smoothly.

Warm, friendly and always ready to help, she brings a sense of care and calm to our studio team.

Happy birthday, Renu! We’re wishing you a day filled with as much joy and love as you bring to the people around you. ❤️🍒

Happy birthday to our wonderful machinist, Mavis!One of the first to arrive at the studio each morning, Mavis is eager t...
09/08/2026

Happy birthday to our wonderful machinist, Mavis!

One of the first to arrive at the studio each morning, Mavis is eager to learn and takes on her work with a real sense of pride. Her precision and care are vital in the production process, matched by the happy, positive energy she brings to the ALC family every day.

We’re wishing you a fabulous birthday filled with love and joyful celebration ♥️🍒

The 2026 Women’s Day theme, “Building Resilient Economies for All,” resonates deeply with us.As a proudly women-owned bu...
09/08/2026

The 2026 Women’s Day theme, “Building Resilient Economies for All,” resonates deeply with us.

As a proudly women-owned business of 30 years, we take immense pride in our contribution to the local fashion industry and the South African economy.

Most of all, we celebrate the countless women who have been empowered and enriched through making and wearing our clothes.

As the season begins to turn, a lighter energy takes hold. Our most-loved styles return in brighter tones and fluid, eas...
07/08/2026

As the season begins to turn, a lighter energy takes hold.

Our most-loved styles return in brighter tones and fluid, easy silhouettes, marking the shift from the depth of winter into the lightness of spring.

Explore the first arrivals from our Spring collection online at amandalairdcherry.co and in-store at The Space.

Address

1st Floor Studio, San Angelo Building, 218 Mathews Meyiwa Road
Morningside
4001

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