Amanda Laird Cherry Apparel

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Amanda Laird Cherry Apparel

We are a designer label that creates apparel with soul. She was appointed as Design Director and remained at Instinct for nearly 10 years.

“Those who think of clothing exclusively in terms of this or next season’s fashion are missing the point a little. The fabrics and the cuts we wear tell us about our society.” - Amanda Cherry

Amanda studied Clothing Design graduating in 1983. She worked in the studios of two boutique businesses before joining Instinct, a surf and sportswear brand. Instinct was produced in Southern Africa and sold

all over the world; with the majority of sales in North America. The Durban Designer Collection (DDC) was the longest running fashion showcase in South Africa prior to the establishment of South African Fashion Week (SAFW). Amanda participated in the annual DDC shows on numerous occasions, now showing her seasonal ranges at SAFW. Amanda has exhibited work at the London Fashion Week Expo and has presented on multiple occasions at the prestigious Design Indaba Conference and Expo in Cape Town.

18/06/2026

Meet your new wardrobe anchors.

We’ve taken the simple, clean lines of a classic trench and elevated it into a sleek, tailored must-have.

Made from a premium cotton-spandex chino with a crisp handle and matte finish, the Harri coat is the perfect lightweight layer for cooler days. Available in neutral camel and classic black - because everyone needs the perfect foundations. Which shade are you choosing?

www.amandalairdcherry.co

13/06/2026

Happy birthday to our wonderful Sample Cutter, Lindi!

Lindiwe plays a key role in the ALC process, carefully cutting each sample with precision and care, helping bring every design from concept to life. Her attention to detail, consistency, and positive energy make her an important part of the studio team.

We truly appreciate all your hard work and the calm, dedicated spirit you bring to ALC each day. Wishing you a beautiful birthday filled with joy, celebration, and everything you deserve. ♥️🍒

12/06/2026

Whether it’s a wedding, a special lunch or an evening out, the Thai Top and Diamond Skirt bring a true sense of occasion.

These effortlessly interchangeable pieces can be paired together or styled separately to create a variety of looks. With their thoughtful details and flattering silhouettes, they are timeless staples you’ll enjoy wearing time and again.

www.amandalairdcherry.co

11/06/2026

The Harri coat combines timeless tailoring with effortless elegance. Shaped into a beautifully classic A-line silhouette, its understated simplicity makes it the perfect piece to layer over any outfit.

Crafted from a rich, textured yarn-dyed check in black, cream, and brown, it adds a sophisticated layer of warmth to your wardrobe season after season.

www.amandalairdcherry.co.

09/06/2026

Soft, warm and easy to wear, the Jadah and Dianne knit dresses are versatile and elegant pieces you'll find yourself reaching for time and again.

www.amandalairdcherry.co

05/06/2026

Designed for easy, effortless sophistication, Amanda shares why the Tessa Dress is made for every moment.

Tap the link in our bio to shop the latest arrival.

04/06/2026

This week’s ALC and ALCA orders are officially despatched!

Heading to stores and online customers across the country. Keep an eye out - fresh stock is on the way!

03/06/2026

Happy birthday to our wonderful presser, Khohli!

Khohli plays an important role in bringing every ALC garment to life, ensuring each piece is beautifully finished and ready for its final journey. Her dedication, hard work, and positive spirit make her a valued part of our team every day.

We love having you as part of the ALC family, Khohli. Wishing you a fantastic birthday filled with happiness and celebration! ♥️🍒

01/06/2026

A timeless addition to your winter wardrobe. 🤎

From today until 30 June, we are hosting an exclusive promotion dedicated entirely to our online community. Refresh your seasonal capsule with our latest winter arrivals, premium knits, and signature silhouettes.

✨Spend R3000 or more on our e-commerce store and receive a R500 voucher toward your next style investment.

Please note that this promotion runs for the month of June and is exclusively available for our e-commerce customers.

Head to the link in our bio to browse the online boutique and curate your winter look.
www.amandalairdcherry.co

Terms & Conditions apply. Valid online only from 1 – 30 June 2026.

Address

1st Floor Studio, San Angelo Building, 218 Mathews Meyiwa Road

4001

Website

https://amandalairdcherry.co/

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