Helena the Label

Helena the Label Fashion Designer
Potchefstroom, South Africa Fashion Designer located in Potchefstroom, South Africa,
On appointment only

Tihana knew exactly what she wanted… something elegant, fitted and just a little different. 🤍Together we created this fi...
05/08/2026

Tihana knew exactly what she wanted… something elegant, fitted and just a little different. 🤍

Together we created this fit-and-flare gown with beautiful coloured floral lace and the dreamiest train. Every single lace appliqué was hand placed and sewn on by hand, making this dress truly one of a kind.

I still can’t get over those little pops of colour against the ivory. 🌿🌸

This gown is also available for purchase. If you can picture yourself wearing her on your wedding day, pop me a DM and I’ll send you her contact details 🌸

Droombruid Romain 🤍👰‍♀️Romain chose timeless simplicity. Her gown features a sleek high neckline, an elegant low back, a...
18/07/2026

Droombruid Romain 🤍👰‍♀️

Romain chose timeless simplicity. Her gown features a sleek high neckline, an elegant low back, and a flattering fit-and-flare silhouette, finished with a soft drape cascading from the waist. Paired with a delicate crinoline veil, she truly looked like a dream. ✨🫶

📸 Sally + Cameron De Wet | Wedding Photo + Film |

Styled shoot by Soet Studios | Wedding Photo & Film 🤍Photographer: Soet Studios | Wedding Photo & Film Make Up & Hair: L...
16/07/2026

Styled shoot by Soet Studios | Wedding Photo & Film 🤍

Photographer: Soet Studios | Wedding Photo & Film
Make Up & Hair: Lieschen Makeup, Hairstyling & Skincare
Jewellery: Cleintji
Model: Stefani Van Tonder
Stationary: MB Stationery
Cake: itty bitty cake committee
Content: Salt&Co Photography
Venue and Flowers: Pecanwood Lodge
Decor: Multi Styl Potchefstroom
Dress: Helena The Label

30/06/2026

It all started with Disney princesses, glass slippers, and fairy godmothers🤍✨

07/06/2026

Living on a farm has honestly been one of the biggest blessings in my life.

When I was younger, I always imagined myself living in the city. I had my whole future mapped out in my head. Funny enough, I ended up marrying a farmer… and now here I am.

Sometimes the things we think we want aren’t nearly as good as what God has planned for us. He sees the bigger picture, and His plans are so much better than anything we could dream up for ourselves. 🤍

21/05/2026

Timeless 🤍 still dreaming about this beautiful day…

Creating 3 bridesmaids dresses and 2 dresses for our bride, Jadrika, was such a special part of it all. So many late nights, fittings, tiny details, and beautiful moments behind each gown. ✨

📷

19/05/2026

CoutureKlankies

Custom made for Eldré🤍We spent longer deciding on earrings than the actual dress because Eldré is an earring girlie thro...
11/05/2026

Custom made for Eldré🤍

We spent longer deciding on earrings than the actual dress because Eldré is an earring girlie through and through ✨

Loved making this for a girl with such a creative spirit 🤍

Address

Potchefstroom
2531

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 10:00 - 13:00

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