Helena the Label

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Helena the Label Fashion Designer
Potchefstroom, South Africa Fashion Designer located in Potchefstroom, South Africa,
On appointment only

Emrie in a little burgundy magic💜
11/10/2026

Emrie in a little burgundy magic💜

Carli in a dramatic satin drape 🤍 She wanted something different, and the satin and tulle combo was just perfect! ✨💙
09/10/2026

Carli in a dramatic satin drape 🤍 She wanted something different, and the satin and tulle combo was just perfect! ✨💙

06/10/2026

A little sparkle for Léza’s matric farewell ✨
léza

A little reminder 🤍I’ll be at SeMoer’s Open Day this Saturday, 26 September, from 09:00–15:00.I’ll be there with some of...
21/09/2026

A little reminder 🤍

I’ll be at SeMoer’s Open Day this Saturday, 26 September, from 09:00–15:00.

I’ll be there with some of my Helena The Label pieces, so come say hi! 🥰

Sharing a few favourites from a styled shoot with FÈMKE & FABLE - South African Photographer at SeMoer to get you in the mood. ✨

Would love to see you there! 🤍

03/09/2026

🤍🤍🤍

Photographer: Soet Studios | Wedding Photo & Film
Make Up & Hair: Lieschen Makeup, Hairstyling & Skincare
Jewellery: Cleintji
Model: Stefani Van Tonder
Stationary: MB Stationery
Cake: itty bitty cake committee
Content: Salt&Co Photography
Venue and Flowers: Pecanwood Lodge
Decor: Multi Styl Potchefstroom
Dress: Helena The Label

Tihana knew exactly what she wanted… something elegant, fitted and just a little different. 🤍Together we created this fi...
05/08/2026

Tihana knew exactly what she wanted… something elegant, fitted and just a little different. 🤍

Together we created this fit-and-flare gown with beautiful coloured floral lace and the dreamiest train. Every single lace appliqué was hand placed and sewn on by hand, making this dress truly one of a kind.

I still can’t get over those little pops of colour against the ivory. 🌿🌸

This gown is also available for purchase. If you can picture yourself wearing her on your wedding day, pop me a DM and I’ll send you her contact details 🌸

Droombruid Romain 🤍👰‍♀️Romain chose timeless simplicity. Her gown features a sleek high neckline, an elegant low back, a...
18/07/2026

Droombruid Romain 🤍👰‍♀️

Romain chose timeless simplicity. Her gown features a sleek high neckline, an elegant low back, and a flattering fit-and-flare silhouette, finished with a soft drape cascading from the waist. Paired with a delicate crinoline veil, she truly looked like a dream. ✨🫶

📸 Sally + Cameron De Wet | Wedding Photo + Film |

Styled shoot by Soet Studios | Wedding Photo & Film 🤍Photographer: Soet Studios | Wedding Photo & Film Make Up & Hair: L...
16/07/2026

Styled shoot by Soet Studios | Wedding Photo & Film 🤍

Photographer: Soet Studios | Wedding Photo & Film
Make Up & Hair: Lieschen Makeup, Hairstyling & Skincare
Jewellery: Cleintji
Model: Stefani Van Tonder
Stationary: MB Stationery
Cake: itty bitty cake committee
Content: Salt&Co Photography
Venue and Flowers: Pecanwood Lodge
Decor: Multi Styl Potchefstroom
Dress: Helena The Label

30/06/2026

It all started with Disney princesses, glass slippers, and fairy godmothers🤍✨

07/06/2026

Living on a farm has honestly been one of the biggest blessings in my life.

When I was younger, I always imagined myself living in the city. I had my whole future mapped out in my head. Funny enough, I ended up marrying a farmer… and now here I am.

Sometimes the things we think we want aren’t nearly as good as what God has planned for us. He sees the bigger picture, and His plans are so much better than anything we could dream up for ourselves. 🤍

Address

Potchefstroom
2531

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 10:00 - 13:00

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