Yimi Lingerie

Yimi Lingerie Wire free bras in E+ cup sizes, support and comfort without the wire. Join the movement! The result...we walked out empty handed. Join the movement!

We walked into one of the major retailers on the search for a non-padded, wire free bra in a G cup. Finding a bra in a cup larger than a DD was touch and go at the best of times, so adding the criterion of it being wire free (aka comfortable) meant the odds were not on our side. After numerous bra shopping trips ending with such disappointment, we decided we'd had enough. Surely we, and other wome

n in our position, deserved better! And so, we began the work to create what would become Yimi Lingerie, a brand that focuses on creating comfortable, wire free bras in E+ cup sizes that don't look like something only our grandmas would wear. It's about time bras became more wearable. We promise comfortable, wire free vibrant bras for women who wear E+ cup sizes.

Okay ladies, we already know there are STORIES.Tell us:What’s the most uncomfortable bra experience you’ve ever had?Was ...
13/06/2026

Okay ladies, we already know there are STORIES.

Tell us:
What’s the most uncomfortable bra experience you’ve ever had?

Was it…
• wires digging into your skin?
• straps constantly slipping?
• shoulder pain by the end of the day?
• taking your bra off feeling like pure freedom?

Drop your answer below 👇

Women have normalized discomfort for far too long and we’re changing that conversation one bra at a time.

Yimi was created from a question we couldn’t ignore:Why were women with fuller busts expected to tolerate discomfort jus...
06/06/2026

Yimi was created from a question we couldn’t ignore:

Why were women with fuller busts expected to tolerate discomfort just to feel supported?

For years, the options were limited.
Beautiful bras lacked comfort.
Comfortable bras lacked support.
And women with E+ cups were often overlooked completely.

So we built something different.

Wire-free lingerie designed specifically for fuller busts, with softness, support, and femininity at the center of every detail.

Yimi is more than lingerie to us.
It’s comfort without compromise.
It’s confidence.
It’s freedom.

And every woman deserves to feel that.

Your bra shouldn’t be the most uncomfortable part of your day.If your underwire digs, your straps leave marks, or you co...
04/06/2026

Your bra shouldn’t be the most uncomfortable part of your day.

If your underwire digs, your straps leave marks, or you count down the minutes until you can take it off. Your body might be telling you something.

Comfort and support were never meant to be opposites, especially for fuller busts.

At Yimi, we believe lingerie should feel soft, supportive, feminine, and freeing all at once for E+ cup size.

Winter style doesn’t have to disappear into fifty shades of charcoal.This season, we’re embracing colour, texture, and c...
28/05/2026

Winter style doesn’t have to disappear into fifty shades of charcoal.

This season, we’re embracing colour, texture, and comfort — all grounded in a really good foundation.

Because the truth is: when your bra fits well, everything else just sits better.

The Amahle Bra is designed for fuller bust support without the wire, with enough comfort to carry you through long winter days layered in knits, coats, and “just one more coffee” plans ☕️

Available in:
🖤 Classic Black
🩶 Vibrant Blue Grey

Support first. Style naturally follows.

Winter dressing starts long before the jacket.Before the boots.Before the layers.Before the “smart casual” group chat pa...
21/05/2026

Winter dressing starts long before the jacket.

Before the boots.
Before the layers.
Before the “smart casual” group chat panic.

It starts with the foundation.

The Sienna Bra gives fuller busts smooth support, everyday comfort, and lift without the wire — so your outfits sit better AND your body feels better underneath it all.

Because the best winter wardrobe secret?
A bra that’s doing its job quietly and beautifully.

The closest thing to freeing the ni**le 🤍

Support, with a little personality.Lift where you want it, comfort where you need it… and just enough cleavage to keep t...
07/05/2026

Support, with a little personality.

Lift where you want it, comfort where you need it… and just enough cleavage to keep things interesting.

Got questions or want to order? We’re a WhatsApp away.

30/04/2026

If your bra is on your list of daily annoyances… consider this your sign.

Comfort that actually supports you. The closest thing to freeing the ni**le.

Support & comfort that don’t make a scene.A little more lift, a little more hold, and still all the comfort you came for...
23/04/2026

Support & comfort that don’t make a scene.

A little more lift, a little more hold, and still all the comfort you came for.

This is what happens when structure meets softness and they actually get along.

Your bra sets the tone for your day. If it’s demanding attention… everything feels just a little harder.The Plunge bra d...
16/04/2026

Your bra sets the tone for your day. If it’s demanding attention… everything feels just a little harder.

The Plunge bra does the opposite.

💜 It holds you comfortably.
💜 Moves with you.
💜 Gives you lift — without the wire.

And quietly does its job, so you can get on with everything else.

This is what support should feel like... The closest thing to freeing the ni**le.

The Everyday bra. No digging, no slipping, or demanding attentionDesigned for fuller busts, this is support that shows u...
10/04/2026

The Everyday bra. No digging, no slipping, or demanding attention

Designed for fuller busts, this is support that shows up for your whole day — without wires, without constant adjusting.

Because “everyday” should feel easy. Not like something you can’t wait to take off.

Address

Pretoria

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 12:00

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