Ashie.Boo

Ashie.Boo Ashie.Boo is a proudly South African Baby Brand that offers a range of Baby Products from Trendy Nap

Ashie.Boo has always been my passion, my heart, and my soul. 🖤I started Ashie.Boo back when I was still in varsity — nev...
04/08/2025

Ashie.Boo has always been my passion, my heart, and my soul. 🖤

I started Ashie.Boo back when I was still in varsity — never imagining it would take off the way it did. Some days were absolutely magical, while others left me feeling completely drained.

So I took a break. I needed time to pause, re-group, and reconnect with my creative spark.

Since then, so much has changed — we’ve moved, and we’ve welcomed a little Ashie.Boo of our own. 🖤

This time, instead of a big, high-pressure launch (and anxiety through the roof!), I’m easing back in. Slowly, gently, and with love — making things that bring me joy again.

I can’t wait to bring all my new ideas to life and share them with you.

See you soon! 🖤

🤍🤍
04/08/2025

🤍🤍

The perfect first little outfit 🤍
24/04/2024

The perfect first little outfit 🤍

Our is here 🤍 Free shipping nationwide on all products ashieboo.com | T's & C's apply | Free shipping available from...
24/08/2022

Our is here 🤍 Free shipping nationwide on all products

ashieboo.com | T's & C's apply | Free shipping available from 24th to 31st August 2022

Happy Shopping x

Happy Mother's Day to all the selfless women who inspire, motivate and remind us to be a better person every single day ...
08/05/2022

Happy Mother's Day to all the selfless women who inspire, motivate and remind us to be a better person every single day 🤍

Handmade with love in South Africa. Our multi-functional waterproof backpack makes travelling with baby stress-free 🤍R12...
26/04/2022

Handmade with love in South Africa. Our multi-functional waterproof backpack makes travelling with baby stress-free 🤍

R1200 each | Shop online - bit.ly/3fd27xX (Link in Bio)

Our Bella Bags & Bentley Backpacks are available to purchase on Takealot with FREE delivery 🙌🤩 Shop them here - bit.ly...
26/04/2022

Our Bella Bags & Bentley Backpacks are available to purchase on Takealot with FREE delivery 🙌🤩

Shop them here - bit.ly/3jMQobK

It’s been a minute 🤍 I hardly share any details about myself or personal life on Ashie.Boo.But I’ve been a little quiet ...
25/04/2022

It’s been a minute 🤍

I hardly share any details about myself or personal life on Ashie.Boo.

But I’ve been a little quiet over the past few weeks and I felt that I needed to tell you why..

On the 16th of April 2022, I was lucky enough to marry my best friend.

It’s been the most wonderful time planning my wedding and if you know me, you know I ‘DIY’d” the eff out of this wedding and made everything myself 🙌

I also took a much needed break for our honeymoon and we spent a wonderful week in the Bush.

I know I’ve put Ashie.Boo on the back burner, but I guess that’s what happens when you run a business by yourself (With loads of help from my sister & husband)

I’m going to try share more personal details about myself and some behind the scenes for Ashie.Boo 🤩

For now I’m looking at running a little Mother’s Day competition 😉 and maybe a sale but I’ll share those details at the end of the week!

Lots of love
Ashton 🤍

Handmade with love in South Africa. Our multi-functional waterproof backpack makes travelling with baby stress-free. R12...
02/03/2022

Handmade with love in South Africa. Our multi-functional waterproof backpack makes travelling with baby stress-free.

R1200 each | Shop online - bit.ly/3fd27xX

Address

Sandton

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 16:00

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The Ashie.Boo Story

With a Bachelor of Arts in Fashion Design from LISOF and a career is digital Marketing, designer Ashton followed her dreams to create Ashie.Boo. It was her passion for fashion design, digital marketing and business that fuelled her desire to build her own baby Brand.

Ashie.Boo was created out of the love for fashion and children that Ash developed while studying fashion, Au pairing and working at a summer camp for kids.

The Crew

Since 2015 two new members have joined the Ashie.Boo crew. Sasha, who manages all things sales and customer service and Wesley who is the financial mastermind and intelligence behind the brand.