Ubuntu Baba

Ubuntu Baba Organic h**p baby carriers for a calmer parenting journey. Est 2015. Designed and made in Cape Town. And with that, Ubuntu Baba was born.
(432)

As a sleep deprived and frustrated first time mom, Shannon McLaughlin, founder and creator of Ubuntu Baba, quickly realised that her baby needed her 24/7 and the only way she saw to make that work was to have him on her body...

She set out in 2015, purchasing 6 different baby carriers trying to find the perfect one. Struggling with all of them, she realised that to solve this problem, she would n

eed to design her own. Having a Dad in the backpack manufacturing business and a Mom with a background in fashion design, she had resources at her disposal and set out to reach her goal of creating an easy to use, breathable and comfortable carrier that could be used from the newborn days onwards and grow with her baby. After many different prototypes, and assuring her design team time and time again that; “okay, I swear this is the one!”, Shannon finally managed to design her dream baby carrier. With her baby boy comfortably asleep on her chest, she could now continue on her journey of motherhood with comfort and ease.

We’re wrapping you in a little Christmas magic this winter... ❤️🎄 Christmas in July is here!For 48 hours only — 17–18 Ju...
15/07/2026

We’re wrapping you in a little Christmas magic this winter... ❤️

🎄 Christmas in July is here!

For 48 hours only — 17–18 July 2026 — enjoy 20% OFF our much-loved Ubuntu Baba Carriers.

There’s something so special about finding little moments of joy in the middle of winter, and this is ours to share with you.
Whether you’re preparing to welcome a new baby, treating yourself to the carrier you’ve been dreaming of,or choosing a meaningful gift for someone you love, now is the perfect time to save.

✨ 20% OFF
🗓️ 17–18 July 2026
⏰ 48 Hours Only
🛍️ While stocks last

Pop a reminder in your calendar, share the news with your mom friends, and don’t miss out on our cosiest sale of the season. ❤️

PLEASE NOTE: Delivery & Payment
As this is one of our busiest sales, dispatch times may be a little longer than usual. Please allow 3–5 working days for delivery, depending on your area.
Our sale is while stocks last, so if you’ve had your eye on a particular carrier, accessory or colour, we’d recommend placing your order as soon as you can. Orders are only confirmed once payment has been received, and unfortunately, we’re unable to reserve sale stock.

Happy shopping, and thank you for being part of the Ubuntu Baba family.

The forecast? 100% chance of cuddles. 💛Stay warm, stay close, and soak up every precious moment together  💛Zannenlee San...
10/07/2026

The forecast? 100% chance of cuddles. 💛

Stay warm, stay close, and soak up every precious moment together 💛

Zannenlee Sander

And the reason for the repair?One adventurous pup.One very tasty-looking clip.One well-loved Ubuntu Baba Carrier. ♥️Acci...
03/07/2026

And the reason for the repair?

One adventurous pup.
One very tasty-looking clip.
One well-loved Ubuntu Baba Carrier. ♥️

Accidents happen, but that’s exactly why we offer our Repair Service.

Instead of replacing a carrier you love, let us help restore it so it’s ready for many more babywearing adventures.

Because every carrier has a story-and we’d love to help yours continue. ♥️

The fourth trimester is real - is your baby asking to be carried?Your baby spent 9 months listening to your heartbeat.Fo...
25/06/2026

The fourth trimester is real - is your baby asking to be carried?

Your baby spent 9 months listening to your heartbeat.
For many newborns, being carried close recreates the comfort they’ve always known-the warmth of your body, the gentle movement of your steps, your familiar voice and heartbeat.
This is why babywearing can be such a powerful tool during the fourth trimester, helping little ones feel secure as they adjust to life outside the womb.♥️

Happy Father’s Day!! 🩵   ❤️
21/06/2026

Happy Father’s Day!! 🩵

❤️

There is something beautiful about the way a father holds his child.Strong hands that become gentle.  A steady heart tha...
15/06/2026

There is something beautiful about the way a father holds his child.

Strong hands that become gentle. A steady heart that becomes a safe place. A love that quietly says, “I’ve got you,” every step of the way.

This Father’s Day week, we’re celebrating the dads who carry more than just their little ones. They carry dreams, worries, bedtime stories, adventures, and countless precious moments that become lifelong memories.

To every dad who shows up, who loves deeply, who learns as he goes, and who treasures the little arms wrapped around his neck — we see you.

Thank you for being the heroes in your children’s stories.

Photo credit: Chante-Lize van Wyk

ParentingJourney LoveCarried

Npthing beats sunshine, fresh air and cuddles with mama ♥️Thank you  for sharing this beautiful babywearing moment with ...
09/06/2026

Npthing beats sunshine, fresh air and cuddles with mama ♥️

Thank you for sharing this beautiful babywearing moment with us 🤍

Family moments, made closer 🤍Baby safe in your arms, surrounded by the people who matter most - these are the moments th...
29/05/2026

Family moments, made closer 🤍

Baby safe in your arms, surrounded by the people who matter most - these are the moments that become everything. 🤍

thank you for sharing your family moments ♥️

Supporting local means investing in South African people, communities, skills and growth. 🇿🇦Every local purchase helps c...
26/05/2026

Supporting local means investing in South African people, communities, skills and growth. 🇿🇦

Every local purchase helps create jobs, strengthen our economy, and build brands with purpose.

Thank you for choosing local. ❤️

🇿🇦

What makes an Ubuntu Baba carrier worth the investment?Every Ubuntu Baba carrier is made with quality, longevity and peo...
25/05/2026

What makes an Ubuntu Baba carrier worth the investment?

Every Ubuntu Baba carrier is made with quality, longevity and people in mind.

From our premium organic h**p fabric to local South African manufacturing, every detail is carefully considered to create a carrier that’s made to last through years of babywearing and backed by a lifetime guarantee (on all stitching and workmanship).

We choose durable materials, ethical production, and local craftsmanship over mass production — because we believe the products carrying your babies should be made with care at every step.

Address

Unit 4, Pama Industrial Estate, Evelyn Rd, Retreat
Tokai

Alerts

Be the first to know and let us send you an email when Ubuntu Baba posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Ubuntu Baba:

Share