Steele.

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Steele. Inspiring strength through femininity
Born from a dream to inspire through brazen femininity, s t e e l e . From the first collection, s t e e l e .

is a contemporary Australian womenswear line established by Jessica Reid in 2010. has spoken to the modern woman with a distinctive balance of pretty femininity and contemporary cool. Offering elevated day wear and captivating occasion pieces with elegant ease; silhouettes are comfortable yet commanding with a focus on striking prints and raw texture. s t e e l e . is represented in leading retailers nationally and internationally, whilst forging its own strong online presence through the s t e e l e . e–boutique. Dedicated to inspiring the feminine spirit, s t e e l e . continues to evolve as a leading force.

31/10/2026

Who said knits were just for winter?

Explore our new season of summer knits, exclusively online.

For the love of summer afternoons.
31/10/2026

For the love of summer afternoons.

30/10/2026

Following the sun, wherever it leads.

  are loving everything in lemon blue check.
30/10/2026

are loving everything in lemon blue check.

A summer soirée awaits.
30/10/2026

A summer soirée awaits.

An outfit for every RSVP in your calendar. Shop summer at steelelabel.com
29/10/2026

An outfit for every RSVP in your calendar. Shop summer at steelelabel.com

An outfit worth stepping out for.
28/10/2026

An outfit worth stepping out for.

A summer spent dressed in Poppy.
28/10/2026

A summer spent dressed in Poppy.

Dressing for joy.Seen on  .
27/10/2026

Dressing for joy.
Seen on .

Dressing for joy.Seen on  .
27/10/2026

Dressing for joy.

Seen on .

Address

Hawthorn, VIC

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