Steele.

Steele. Inspiring strength through femininity
Born from a dream to inspire through brazen femininity, s t e e l e . From the first collection, s t e e l e .

is a contemporary Australian womenswear line established by Jessica Reid in 2010. has spoken to the modern woman with a distinctive balance of pretty femininity and contemporary cool. Offering elevated day wear and captivating occasion pieces with elegant ease; silhouettes are comfortable yet commanding with a focus on striking prints and raw texture. s t e e l e . is represented in leading retail

ers nationally and internationally, whilst forging its own strong online presence through the s t e e l e . e–boutique. Dedicated to inspiring the feminine spirit, s t e e l e . continues to evolve as a leading force.

Paired best with a vino in hand! Our Lola Set in Ruby Polka, now live.
12/08/2026

Paired best with a vino in hand!

Our Lola Set in Ruby Polka, now live.

Dressing for joy in new season s t e e l e. Online now.
12/08/2026

Dressing for joy in new season s t e e l e.

Online now.

11/08/2026

Stepping into the new season…

The dresses and sets we’ve been wearing on repeat.

Matching moments in blue. Explore new season styles online now - steelelabel.com
11/08/2026

Matching moments in blue.

Explore new season styles online now - steelelabel.com

10/08/2026

Newness is calling.

Our Elka Dress in Forest Check.

New season seen on our . Just landed - steelelabel.com
10/08/2026

New season seen on our .

Just landed - steelelabel.com

09/08/2026

The perfect listening attire… madeleinesacchetta

New season sets online now.

06/08/2026

Flânerie.

Discover a new energy as we ease into the seasonal transition.

We introduce a deep considered colour palette balanced with the right amount of excitement for the Spring season ahead.

Now live.

05/08/2026

Flânerie, Pre-Spring.

Lands tomorrow…

Pre-Spring mood. Change is coming…
05/08/2026

Pre-Spring mood.

Change is coming…

Address

Hawthorn, VIC

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