Steele.

Steele. Inspiring strength through femininity
Born from a dream to inspire through brazen femininity, s t e e l e . From the first collection, s t e e l e .

is a contemporary Australian womenswear line established by Jessica Reid in 2010. has spoken to the modern woman with a distinctive balance of pretty femininity and contemporary cool. Offering elevated day wear and captivating occasion pieces with elegant ease; silhouettes are comfortable yet commanding with a focus on striking prints and raw texture. s t e e l e . is represented in leading retail

ers nationally and internationally, whilst forging its own strong online presence through the s t e e l e . e–boutique. Dedicated to inspiring the feminine spirit, s t e e l e . continues to evolve as a leading force.

s t e e l e. on holiday. Explore vacation ready pieces online now.
16/07/2026

s t e e l e. on holiday.

Explore vacation ready pieces online now.

Meet our best-selling winter layers. Yours now at steelelabel.com
16/07/2026

Meet our best-selling winter layers.

Yours now at steelelabel.com

A weekend in Brittany with Alizée Cailliau. Your ultimate guide to a dreamy escape.
15/07/2026

A weekend in Brittany with Alizée Cailliau.

Your ultimate guide to a dreamy escape.

Out and about with muse Guiomar Machaz in Spain. 🪅 Shop her look online now - steelelabel.com
13/07/2026

Out and about with muse Guiomar Machaz in Spain. 🪅

Shop her look online now - steelelabel.com

Monday outfit inspiration. 🫶🏼Shop ELIZA JACKSON ‘s look online now.
13/07/2026

Monday outfit inspiration. 🫶🏼

Shop ELIZA JACKSON ‘s look online now.

12/07/2026

Made for long lunches, weekend escapes and everything in between.

08/07/2026

Easy to wear = always on high rotation.

We’ve got you- steelelabel.com 🤍

A beautiful summer’s day with Alizée Cailliau. Shop her look online now.
08/07/2026

A beautiful summer’s day with Alizée Cailliau.

Shop her look online now.

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Hawthorn, VIC

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