01/03/2026
Vintage Vegemite school exercise book, likely 1930s–40s.
“Concentrated Extract of Yeast – Rich in Vitamin B.”
Issued for use in schools… complete with multiplication tables on the back and a full Vegemite advertisement on the front.
Imagine that today — branded food advertising printed directly onto kids’ school books. Different times.
The whole “private advertising in schools” debate isn’t new… it was happening nearly a century ago.
A brilliant little piece of Australian social history — and proof that Vegemite has been in the lunchbox conversation for generations.