01/04/2026
Niloca is back with our latest collection a true innovation in science, art and the humanities - we've worked decades developing skills to understand materials and customers.
We've travelled hundreds of thousands of kilometres to visit and feel what people are saying to design. We've travelled nearly as far in time to read about the human condition through story, song and art. We've tested and productionised feedback from countless hours of real empathy to real problems and desires of our broader customers.
We've included people from well beyond optics, fashion and design, people we've met in real community - this is truly immersive design, elevating opinions.
And now our search for opinions can finally be unveiled.
Cast your mind back, it started with frame in frame design thinking way back in 2011 - now let's flip that - announcing the results, more quality, more style, less money let's take the frame ... AWAY !!
Introducing our Frameless Collection.
The pursuit of professional stability and collecting friends has, over time, necessitated a quiet but total exchange of individual personality for the reliable predictability of their roles. For both the senior civil servant Ares and customer service executive manager Koalesmos, their dreams once taught to them have been incrementally replaced by the rhythmic, requirements of their respective mission statements on which to model their lives via subtle withholding tactics of inclusive reinforcement Likes and future safe promises.
Their identities, primarily defined by the functional spaces they occupy, reactive to popularist opinion chambers, watching reel after reel from the interior of a sedan or a shared storage aisle—where personal values smoothed away to better fit the standardised expectations of profit margins and DMs, for fear of being excluded should their real human self find agency of voice. Perpetuating a desire for more by doing less by taking from others. Why be inspired, why let others prosper - lie back and think of submission.
If you can't have a laff on April 1, when can you.
Don't be a Grinch this April Oneth, an April Grinch - the Ape-rinch.
