A’O A'O /noun/ : illusion

08/12/2026

Was it the wind or Juno the Ghost? 👻

A'O T-shirt
100% organic cotton / made in Portugal

Available for grab on our website 🤍

08/05/2026

The introduction is long overdue. Meet Celine, the founder of A'O.

What began as a path toward architecture eventually evolved into something else entirely. Drawn to the language of form, texture, and craftsmanship, she found her calling in fashion instead.

In this conversation, Celine reflects on the journey behind A'O, the values that shape the brand, and the feeling she hopes every piece evokes, long after it's worn.

06/19/2026

For Cynthia, it starts long before the stage...in the memories, places, and family stories that shaped who she is.

"PERSONA" - CHAPTER 3: LÀ OÙ TOUT COMMENCE

Actress Cynthia Wu-Maheux
Videography Thomas Sayer
BTS videography Jack
HMUA amelia
Creative Direction Linh 🐰 Céline Minh Huynh

06/14/2026

How do you tell a story that isn't your own? As an actress, Cynthia understands the art of stepping aside, letting the character speak through her.

In A'O denim, she returns to her own story.

"PERSONA" - CHAPTER 2: PORTER LEURS VOIX

Actress Cynthia Wu-Maheux
Videography Thomas Sayer
BTS videography Jack
HMUA amelia
Creative Direction Linh 🐰 Céline Minh Huynh

06/05/2026

What happens before an actress steps on stage? Before becoming someone else, Cynthia Wu-Maheux shares her quiet rituals that shape every performance.

"PERSONA" - CHAPTER 1: AVANT DE JOUER

05/27/2026

What is Xuan's favorite brand, as a fashion creator? Let's find out with Juno 👀

Edited and illustrated by

03/02/2026

Monday is for locking in. Swipe to daydream a little ☕️☁️
A’O Essentials — effortless layers designed to keep you comfortable and confident, wherever the day takes you.

A’O x MOREVARIED - HOME ALONE CAMPAIGN

Model:
Photographer:
HMUA: .mua
Creative direction: .linhh &
Jewelry:

In her world, in comfort and in style. Emilie in A'O Cropped Denim Jacket, playing with her wardrobe before heading out.
02/27/2026

In her world, in comfort and in style. Emilie in A'O Cropped Denim Jacket, playing with her wardrobe before heading out.

Do you like little details like we do? 🫧
02/20/2026

Do you like little details like we do? 🫧

Adresse

1155 Metcalfe, Floor 15
Montreal, QC
H3B2V6

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