IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique illustration style and later for her digital magazine IRMASWORLD which was founded 2010.
“When I had the idea of creating that iconic illustrated character, I did not have to think twice how i want to name it: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as a fashion buying director. IRMA encapsulates and brings to live the virtues of an artistic, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”
The magazine and social media space quickly became a playground that caught IRMA´S eye, supported by a team of international editors and our editor-at-large in New York, Zoe Stefanie Warncke. They discover and edit weekly stories, interviews, design features trends and all things about beauty, travel, fashion and living. Always trying to communicate the spirit of IRMA while observing the zeitgeist. Over the years Jasmin designed and created many products together with partners in Europe, USA and Japan. From Celine to Rolls-Royce from ISETAN to myTheresa and many more. Always inspired by IRMA’s world. In 2020 Jasmin extended her brand into designing fashion by launching Irmasworld-The-Label which is highly influenced by contemporary art, her passion for illustrations and fabric. Her goal is to create only what is needed in a very slow fashion spirit; no steady collections, no seasons, just everything organic, growing in time. The editing studio is based in Munich, Germany, you can find all items in the online shop IRMASWORLD.com and also mindfully curated in regularly held pop-up concept stores, whenever we find a lovely location. Subscribe to our Sunday newsletter and find out about gallery events, pop ups, fashion events, dinner parties and top stories
