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Irmasworld

Follow IRMA on her journey into the world of Fashion, Beauty and Travel. Join IRMA on IRMASWORLD, ICON-Welt am Sonntag, ELLE Japan. Get inspired!

IRMA is the brainchild and alter ego of successful illustrator, art director and publisher Jasmin Khezri. Raised in Germany, England and France, Jasmin studied at the renowned Parsons School of Design in Paris and Los Angeles and went on to become a leading award-winning art director in Europe. Besides a successful career in magazines and retail, she became famous for her unique illustration style

and later for her digital magazine IRMASWORLD which was founded 2010.
“When I had the idea of creating that iconic illustrated character, I did not have to think twice how i want to name it: IRMA will be her name. My grandmother, Irma, was an inspirational force in my life. She was a muse to her husband, the sculptor Carl Vilz and worked a great part of her life successfully as a fashion buying director. IRMA encapsulates and brings to live the virtues of an artistic, independent, and modern woman – always ahead of her generation and always with a sparkle in her eyes.”

The magazine and social media space quickly became a playground that caught IRMA´S eye, supported by a team of international editors and our editor-at-large in New York, Zoe Stefanie Warncke. They discover and edit weekly stories, interviews, design features trends and all things about beauty, travel, fashion and living. Always trying to communicate the spirit of IRMA while observing the zeitgeist. Over the years Jasmin designed and created many products together with partners in Europe, USA and Japan. From Celine to Rolls-Royce from ISETAN to myTheresa and many more. Always inspired by IRMA’s world. In 2020 Jasmin extended her brand into designing fashion by launching Irmasworld-The-Label which is highly influenced by contemporary art, her passion for illustrations and fabric. Her goal is to create only what is needed in a very slow fashion spirit; no steady collections, no seasons, just everything organic, growing in time. The editing studio is based in Munich, Germany, you can find all items in the online shop IRMASWORLD.com and also mindfully curated in regularly held pop-up concept stores, whenever we find a lovely location. Subscribe to our Sunday newsletter and find out about gallery events, pop ups, fashion events, dinner parties and top stories

07/09/2026

My travel Notes for a week in Cannes. This time it was all about Vintage finds, early morning swims, quite hours at home, reading and writing and some family time 💛

06/09/2026

My travel Notes for a week in Cannes. This time it was all about Vintage finds, early morning swims, quite hours at home, reading and writing and some family time 💛

05/09/2026

The end of summer does not have to be a time for feeling down, even if the shorter days and lower temperatures can make it harder to enjoy life. We see it as an opportunity to set new goals, focus on the upcoming season, and embrace everything it brings. Read the full article in our Sunday newsletter at IRMASWORLD.com

03/09/2026

Today we like to show you how we put together our Dirndl Collection by exclusively for . From sketch to final dress and styling to make your Dirndl unique and also a favorite dress after Oktober Fest. See all styles as well as our Trachtenjacke at Loden Frey and be inspired by our vintage jewellery collection and basket bags🌞

01/09/2026

Extend your summer with a weekend in Ascona, where you can relax in beautiful surroundings, enjoy water sports, and, if you look closely, still glimpse the charming atmosphere that this place was once known for. We stayed at the Hotel Eden Roc Ascona, which has been refurbished and boasts a perfect location right by the Lago Maggiore with many options to enjoy Tessin cuisine. It’s the perfect place to combine water sports with alpine pleasures in still warm sunshine.

30/08/2026

The next 10 days will be busy with family events, leisure time and business meetings. There won’t be much time to think about what to wear, so I’ve checked the wardrobe for each destination in advance. Here they are all mixed together. Some are more casual from Jasmin Khezri Collection , some are more elegant from ZIMMERMANN, and there are lots of vintage pieces mingled in between to keep things interesting from . Takes an hour to put it all together and you no longer have to think of what to wear 🌞

25/08/2026

Only a short break before going back to Munich, but a great day between appointments, Studio visits, time to walk around and the best coffee in town. Here comes our quick guide to 24 hours in Lisbon🌞

23/08/2026

We fell in love with the westcoast and spend a day at the most beautiful coastline, here are some notes from a perfect day at the beach , Cordoama and what comes along with it🌞

21/08/2026

Slow mornings, fine food and a historic town🌞This weekend we’re calling Tavira home and checked into the beautifully restored Palácio de Tavira right in the heart of the old town.
Beach first, than Pingedo or ice cream along the river— straight to the spa to melt away the sun with a treatment before the town wakes up for the evening. In between: getting delightfully lost among azulejo façades and hilltop churches winding through it all. Swipe through for our full guide to a perfect weekend in one of the Algarve’s most beautiful towns 🌞Read the full article at IRMASWORLD.COM Sunday Newsletter

Adresse

Munich

Webseite

http://www.irmasworld.com/

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