27/10/2026
White Doe began with a now-or-never moment. I was turning 50, had left a marriage and taken my children off to Australia for an adventure. I packed my sewing machine, with no grand plan, just a love of clothes and a feeling that I wanted to create something of my own. Something that was mine.
Eight years later, here we are. It’s been quite a journey, but I still love what I do and the clothes we make. 🤍
Janine Warnes wearing the Brooklyn sweatshirt & Pocket skirt.
White Doe is a small, independent, family-run business, and everything comes back to that original feeling: making beautiful clothes with care, for women who want something a little different, a little special.
Gabriella Wilde in the Dust & Grace denim collection
Everything is made by me in my English atelier, either to order or in small batches. I spend a lot of time finding beautiful, thoughtful fabrics, and most of our pieces are individually garment-dyed, with colours mixed by hand. There’s a little alchemy in that process, and I love seeing a colour come to life.
Erica wearing the Pocket skirt & Josephine shirt.
I’m not interested in chasing trends or making clothes for just one season. I want to create pieces that feel wonderful to wear, that work with your life and your own sense of style, and that you’ll reach for again and again. Clothes to love for years, not just a moment.
Rhianna McEwan wearing the Flight jacket & Pocket skirt.
So if you love beautiful clothes, wonderful colour, thoughtful fabrics and things made with care, you’re very welcome here. If you want to wear clothes that feel good on you, in your own way, and find pieces that become part of your life, I’d love you to be part of the White Doe family. 🤍
Me wearing the Josephine shirt.
