What are the opening hours?

Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 12pm - 6pm Friday 10am - 6pm Saturday 9am - 4pm

Premiere Couture

Home
United States
Cambridge, WI
Premiere Couture

Call Directions Website Contact the business

At Premiere Couture, near Madison, Wisconsin, your beauty, value, and story take center stage. Here's a little of our story.
(659)

We're here to help you find the wedding dress that makes you feel beautiful, confident, and completely yourself. We believe when it comes to your wedding, it's not just about the dress; it's about the story, your unique story. Premiere Couture, since its start in 1994, has enjoyed the privilege of being a part of the dress story for thousands of women. We're celebrating eight years at our current (and favorite!) location in Cambridge, Wisconsin, but you may remember us from when we were located on fabulous Monroe Street in Madison, downtown Janesville or where it all began, Brodhead. Premiere Couture is co-owned by lifelong friends Rosemary and Laura, and we know you'll appreciate the authenticity and comfortable atmosphere they've created in what was once the local hardware store of this charming village. Here, you'll create lasting memories through the truly special care you'll receive from our expert stylists as they guide you through a curated collection of exquisite dresses for weddings, both for brides and mothers of the day. Because we believe every woman deserves to feel as beautiful as she is valuable, you'll find fashionable dresses for all, including a gorgeous selection of plus size dresses. From the moment you walk through our door, you'll sense our commitment to giving you an unparalleled experience matched with dresses you will love to wear. Rosemary and Laura, along with their invaluable team, Sarah, Lauren, Mariah, and Lynna, look forward to meeting you, our next Premiere Couture VIP.

10/31/2026

Thank you Ashley for saying YES to the dress with Premiere Couture. Your bridal story was so memorable and amazing! ❤️

10/30/2026

Congratulations to Gabriella & Robert!

Tell us your love story: We met in Chicago, our home, and had our first date at the Lincoln Park Zoo. Even though he had grown up in Kansas City and I had grown up in southern Wisconsin, we had both spent all our summers along the lake in northern Wisconsin. He summered in Door County and I in Hayward. He considers himself an honorary “Wisconsinite” as his dad’s family are all from there and he grew up sailing along Lake Michigan. He proposed in Milwaukee along the Riverwalk.
Details of the Day: We got married at Old St. Mary’s Church in Milwaukee and had our ceremony at The Pfister.
What was your Premiere Couture experience like?: We had the most unexpected and wonderful experience with Premiere. I had planned a weekend to come up to Wisconsin from Chicago to visit a couple of bridal salons. No one matched the time and effort that Premiere did. Before the appointment, I had already received a video from my stylist and she showed me dresses she pulled based on photos I’d sent her. At the actual appointment, my family felt welcomed and I was so impressed by how attentive my stylist was. Within a couple dress try-ons, I had already found two dresses I could see myself wearing. There is such a huge variety of styles, I really believe any bride could find her dream dress there. I went on to another bridal salon that day, but I couldn’t forget the personalized experience, and the gorgeous dresses from Premiere. We returned and purchased a dress. After that we received hand written notes and even a pair of earrings from our stylist. It was truly a one-of-a-kind experience and I recommend Premiere to EVERYONE now!

Thank you Gabriella for choosing Premiere Couture for your bridal look and letting us be part of your wedding day! ❤️

Venue, hair & cake: The Pfister Hotel
Photographer: luke witter
Gown: Claire from Premiere Couture’s Catherine Rose Collection
Alterations by Fine Alterations by Melissa Oconomowoc, WI
Makeup: Milwaukee #1 Soft Glam MUA
Florals: Jane Kelly Floral
Floor Wrapping: Mandel Graphic Solutions
Chairs & Linens: Tablescapes Event Rentals

10/30/2026

For the brides who feel most at home in the saddle and have a little wild spirit in their soul. 🤎🐎✨

Meet our equestrian veils! From delicate horseshoes to beautiful equestrian-inspired details, these veils are perfect for the bride who wants to bring a little bit of her love for horses into her wedding day.

Because your bridal style should tell YOUR story. 🤍

10/29/2026

So many gorgeous dresses to love but they won’t be here much longer! Book your bridal appointment for Thursday, Friday or Saturday to see these dresses in person! ❤️

Click the link in our bio to book your spot! You’ll receive some amazing Disney Swag when you say yes to a Disney dress! ✨

10/29/2026

🏆💙💛 WHAT A HISTORIC MOMENT! 💛💙🏆

Team Premiere Couture has been buzzing with excitement over this historic Brewers moment, and we couldn’t think of a better way to celebrate than with our brides! 🥂⚾️

For the rest of the month, we’re raising a glass to the Brewers with free bubbly for all bridal appointments! 🥂✨

Because big wins, happy tears, and finding your dream dress are all worth celebrating! 🤍

Let’s go, Brewers! 💙💛🍾🥹

Click the link in our bio to be the next bride to say YES the dress!

Premiere Couture
📍Cambridge, WI

10/28/2026

We have only a few bridal appointments left for Thursday, Friday & Saturday for our Ultimate Disney Bridal Event. Shop our collection plus even more beautiful gowns that are here only for this event!!

Book your appointment today! Receive some amazing Disney Swag when you say yes to a Disney Gown. 🎁✨

10/28/2026

3 days left to shop these gorgeous dresses and more before they return to the designer! This is your sign to shop Thursday, Friday or Saturday and say YES to some Disney Magic! ✨

Click the link in our bio to book your appointment! Say yes to a Disney bridal gown and you’ll receive some adorable Disney Swag. 🎁

10/28/2026

No matter what you bring to the bridal appointment, we’re here for you! 🤍

Last-minute wedding date? A fourth bridal shop? A million Pinterest pictures? We’ve got you! Our job is to meet you where you are, cheer you on, and make sure you feel supported every step of the way. 👰🏼‍♀️✨

At Premiere Couture, we’re in your corner through it ALL! 🫶
Oh, and by the way: GO BREWER!!! 💙💛⚾️

10/28/2026

There’s a reason moms choose to come back to Premiere Couture again and again for their Mother of the Bride or Mother of the Groom dress! 💕✨

We’re proud to be Wisconsin’s destination for Mother of the Bride/ Groom dresses, and it’s about so much more than finding a dress. It’s about feeling beautiful, confident, and celebrated for such a special moment!

Here’s why moms keep coming back:

✨ A Personalized Experience: One-on-one attention to help you find a dress that fits your style, personality, and vision.

👗 A Collection That Keeps Growing: An incredible selection of styles, colors, and sizes, with new arrivals always coming in!

💎 Quality You Can Feel: Beautifully crafted dresses designed to make you look and feel your very best.

🤍 Stylists Who Care: We take the time to listen, understand what you’re looking for, and help you find a dress you truly love.

🥂 A Tradition Worth Returning To: We love building relationships with our customers and being part of so many special family milestones!

Because you deserve to feel just as special on the wedding day as the people you’re celebrating. 💗

Come see why moms across Wisconsin make Premiere Couture their go-to for life’s most special occasions! ✨

10/27/2026

✨ WE’RE HIRING! ✨

Have a passion for style, love meeting new people, and want to make a difference? 💕 Being a prom stylist is more than helping girls find a dress — it’s about helping them see their true beauty and feel confident!

We’re looking for someone who brings creativity, positivity, and a genuine heart for making every girl’s shopping experience personal, special, and unforgettable. 💖

Think you’d be a great fit? Check out the flyer for details and apply today! ✨ Tag someone who would be perfect for this!

How to apply:
Go to premierecouture.com, click on the “Prom” tab and find the application there!

Address

210 W Main Street
Cambridge, WI
53523

Opening Hours

Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	12pm - 6pm
Friday	10am - 6pm
Saturday	9am - 4pm

Telephone

+16084232272

Website

http://www.premierecouture.com/

Alerts

Be the first to know and let us send you an email when Premiere Couture posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.