02/28/2026
Last Day of Black History Month, Day 28: Support a Black Owned Business.
Seirus
Mike Carey “THE OG”
“The GOAT”
Back in 2020, I learned there were only two Black-Owned Outdoor Gear Companies. I remember thinking, that can’t be right. But at the time, it was.
When I found out the other one was Seirus, founded by Mike Carey, I felt truly honored to be mentioned alongside a company with that kind of history and longevity. Forty+ years in the outdoor industry is no small thing and they’re still going strong.
Moments like that remind me how rare it still is to see ourselves represented in this space. It also reminds me that being here isn’t accidental, it’s earned. And every year we keep showing up helps make the path a little wider for the founders coming next.
“About Our Founder,
Mike Carey’s journey to innovation has been a dynamic climb shaped by experience, vision, and purpose. As co-founder and CEO of Seirus, he didn’t just build a gear company—he built a platform for adventure and collaboration.
The spark came in 1978, high in the mountains, when Mike recognized how quickly ski boots wore down off the slopes. A former athlete with a passion for problem-solving, he began designing a solution that revolutionized protection for the integrity of the boot/binding interface.
From there, Mike led a team committed to redefining warmth, protection, and versatility. His legacy goes beyond gear—it’s rooted in his values. He believes the outdoors should be welcoming, empowering, and accessible. Through Seirus, he creates products that remove barriers, support adventures of every kind, and let people step out with confidence.”
Mike Carey, Seirus