Brand Licensing Expo

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Brand Licensing Expo

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The global destination where the world’s biggest brands get creative and come to life in new and unexpected ways.
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11/03/2026

Introducing: BRAND LICENSING EXPO (Las Vegas) 📢

After decades as Licensing Expo, we're evolving to Brand Licensing Expo as part of our portfolio's transformation to Brand Licensing by Informa.

We’re putting “brand” at the heart and unveiling a new visual identity that reflects the creative, dynamic nature of what happens on our show floor.

👉 What's changing: New name, elevated design, stronger global connections.
👉 What's not changing: Same dates (May 25-27, 2027), same location (Las Vegas), same value (the world's biggest brands connect with retailers, and manufacturers to create products people love).

From entertainment blockbusters to fashion collaborations, unexpected brand partnerships and retail innovation, we remain the heart of licensing, brand extension and IP collaboration to fuel the world of fandom.

Registration opens next week so look out for it.

10/28/2026

🏨 THE BEST OPTIONS GO FAST – BOOK YOUR HOTEL TODAY!

We're not exaggerating. Hotels near Licensing Expo 2027 are filling up, and the clock is ticking.

If you want a convenient location, competitive rates, and the flexibility to adjust your plans—now is the time to act.

Secure your stay through OnPeak today 👉 https://link.informa.com/Hj5

10/27/2026

The wait is over—our 2027 exhibitor list just dropped!

Hundreds of brands. Thousands of licensable properties. One marketplace.

Which brands are on your must-meet list? Start planning now—the most sought-after exhibitors book their calendars weeks before the show.

Browse the full list 👉 https://link.informa.com/Hj2

10/14/2026

Calling all licensing leaders in Sports, Fashion, Retail, Food & Beverage, and Brand Marketing

Licensing Expo 2027 is now accepting speaker applications for our License Global Main Stage, educational sessions, and expert roundtables.

We're looking for Directors, VPs, and C-level executives with proven expertise in brand licensing to share their insights with 15,000+ industry professionals.

What you'll gain:
→ Thought leadership positioning
→ Access to decision-makers and potential partners
→ Platform alongside industry-leading brands

Who should apply: Experienced licensing professionals with real-world success stories in strategic partnerships, brand extensions, and licensing innovation.

Applications open now 👇
https://www.brandlicensingexpo.com/about/speaker-applications/

10/06/2026

Licensing Expo 2026 has come and gone, and what an incredible show it was. To everyone who came, connected with old clients, made new ones, and brought the energy to Vegas in May—thank you for being what makes this community special.

From the buzzing show floor to those spontaneous hallway conversations that turned into real partnerships, it's moments like these that remind us why we do this. Whether you were showcasing the next big thing, hunting for the perfect brand fit, or just soaking it all in—you showed up, and it showed.

Now, let's talk about next year.

Licensing Expo 2027 is happening May 25-27 at Mandalay Bay, and if this year taught us anything, it's that the earlier you start planning, the better.

Mark your calendars. Rally your team. Start thinking about who you need to meet and what you want to accomplish. Because before you know it, we'll be back in Vegas doing it all over again—and we can't wait to see you there.

Here's to the deals made, the ideas sparked, and the community that keeps this industry moving forward. Tickets go on sale soon so watch this space!

Start planning today: https://link.informa.com/Hhl

09/30/2026

Planning ahead pays off.

Hotel booking for Licensing Expo 2027 is now open—and trust us, you'll want to lock this in early. The closest hotels to the venue fill up fast, and prices only go up from here.

Through our partner OnPeak, you'll get:
🔹 Up to 30% off standard rates
🔹 Top locations near all the action
🔹 Flexible cancellation policies

Book now, relax later. Registration is opening in November, so get your accommodations sorted and be ready to make the most of Licensing Expo 2027.

🔗 Reserve your room: https://ow.ly/48AM50ZSLCt

07/30/2026

The results are in! 📊 License Global's Top Global Licensors report is now available, showcasing the industry leaders who are shaping the future of licensing.

Discover which brands and properties are dominating the global licensing landscape, driving innovation, and creating powerful consumer connections across categories.

From entertainment powerhouses to lifestyle brands, this comprehensive report reveals the strategies and success stories behind the industry's top performers.

🔍 Want to know who made the list? Read the full Top Licensors report and gain valuable insights into the trends defining our industry.

👉 https://ow.ly/RtZH50ZuzGk

06/16/2026

⚽ Beyond the Pitch: The $15.8B Licensing Game Behind the FIFA World Cup

While the world watches goals, brands score big through football’s licensing ecosystem. Here’s why the World Cup is a licensing powerhouse:

1️⃣ Merchandising Magic
• Player-specific jerseys consistently dominate blank jersey sales at major tournaments
• Limited-edition collabs sell out in minutes
• Official mascot plushies generate $150M+ per tournament

2️⃣ Protection Playbook
With knockoffs appearing within 72 hours of matches, robust and crucial IP strategies include:
• Registering designs in key markets pre-tournament
• Partnering with customs agencies to block counterfeits
• Leveraging blockchain authentication for premium merch

3️⃣ Lasting Legacy
The smartest licenses extend beyond the final whistle:
• Food/beverage partnerships (think: Lay's Globally Inspired Flavors)
• Retro merch drops capitalizing on nostalgia
• Esports/gaming integrations for year-round engagement (FIFA x Roblox)

What brand do you think is winning at sports licensing? Let us know in the comments.

06/09/2026

LEC 2026 | Discover Why You Need to Be Here

** Your Gateway to the Chinese Market**
China’s licensed merchandise retail sales reached USD 14.4 billion, representing one of the fastest-growing licensing markets globally. With rising consumer demand for brand collaborations and emotional connections through IP, LEC 2026 opens the door to this unparalleled opportunity.

**Unmatched Brand Access**
Meet 420+ exhibitors showcasing 2,000+ IPs under one roof — from global entertainment giants to China’s digital-native powerhouses: Warner Bros, BBC Studios, IMG Licensing, Alifish, CAA, PPW, Tencent Video, Bilibili, 52TOYS, BDuck, XIAMEN QIZHONGJI, and more.

**Exclusive Industry Intelligence**
Gain insights from the China Licensing Conference (CLC), co-organized with Licensing International. Hear from industry leaders on topics including cross-border IP collaboration, digital transformation in licensing, and consumer trends shaping the future of brand partnerships.

** 70,000+ Decision-Makers**
Connect with manufacturers, retailers, brand strategists, and licensing agents from China and beyond — including Alibaba, LVMH, SAM’S CLUB, MINISO, Bosideng, and Yunnan Baiyao — spanning 12 industries from toys and apparel to beauty, retail, and cultural tourism.

**7,000+ Matchmaking Meetings**
LEC’s online pre-scheduling platform breaks down cross-industry barriers, connecting licensors with qualified licensees, OEMs, ODM, and retailers for high-impact, one-on-one meetings. In 2025, 27,569 meeting requests led to 6,884 successful pairings — a 13% increase year-on-year.

👉 Register now for FREE: https://im8c.cn/HeD8eH

05/27/2026

What a show! Thank you to the brands, IPs, retailers, manufacturers, licensors, and licensees who were a part of the biggest Licensing Expo yet, with 410 exhibitors (130 brand new!) and 12,500+ attendees we couldn't have done it without you! 👏

The energy was absolutely electric, from Sharon and Jack Osbourne to Ashley Graham and Netflix's CMO taking the stage! With 28% international attendance from 78 countries, truly proving Licensing Expo is THE global marketplace for licensing. It was an incredible 3 days of bringing the $389.8 billion licensing industry together! 🙌

Take a look back at the excitement and we'll see you next year, May 25-27, 2027!

Address

Mandalay Bay Convention Center
Las Vegas, NV
89119

Website

https://www.brandlicensingexpo.com/

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