What are the opening hours?

Monday 10am - 8pm Tuesday 10am - 8pm Wednesday 10am - 8pm Thursday 10am - 7pm Friday 10am - 8pm Saturday 10am - 8pm Sunday 11am - 6pm

Ulla Eyewear

Name: Ulla Eyewear
Address: Hilldale Shopping Center/562 N Midvale Boulevard, Madison, WI, 53705, US
Telephone: +16082313937
Price range: $$$

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Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

11/03/2026

Not all frames are created equal! It's the subtle details, the artistry, and the extras that really transform the glasses into something unique and personal!

11/02/2026

The day has finally arrived! We've been working hard behind the scenes to prepare for today, and we're thrilled to announce that, starting today, you can add a complimentary mini color analysis to your booked frame styling appointments!

This add-on service allows us the time and expertise to go even more in-depth on colors that work best for you, to further guide us to the best options for you!

11/01/2026

New Team Member Alert!

We are thrilled to welcome Neo to our hardworking team of opticians at Ulla Eyewear!

Neo comes to us from South Dakota, where they worked as an optician. Stop in to welcome them and say HELLO!

11/01/2026

What’s your Halloween alter ego? 🎃

Are you going spooky with M.O.U, whimsical with Tarian , glamorous with Francis Klein Paris , or humorous with Woodys Eyewear?

Whatever your costume vibe, there’s a frame to match your personality. Because great style is all about expressing yourself, even on Halloween.👻

10/31/2026

Ulla Eyewear's Pet of the Week!

Kerry is an almost 9-month-old hound mix who’s ready to find his people and start his next adventure! This handsome, 40-pound pup is friendly with people, has a gentle touch when taking treats, and is always happy to share a few kisses. He’s a smart cookie who already knows “sit” and is eager to learn more, especially when treats are involved! Kerry can be a little unsure in busy settings or when faced with new things, so he’ll do best with a patient family who can help him build confidence and give him some reassurance on along the way. He’s shown interest in meeting other dogs too, but he would appreciate slow and supervised introductions. If you’re ready for a sweet sidekick to join you for walks, games of fetch, and plenty of fun, Kerry could be your guy! He’s currently staying in a foster home, so interested adopters should reach out to Dane County Humane Society’s Adoption Center to set up a time to meet him. Learn more about Kerry by visiting: https://www.giveshelter.org/our-services/adoptable-shelter-animals/61818565?location=Foster%20Program

Kerry is loving his frames from our in-house glasses line!

10/29/2026

Mark your calendars! We are thrilled to host Taitit in-store on Saturday, November 21st, from 10 a.m.- 5 p.m.! This incredible Madrid-based frame line creates every frame to order, with styles ranging from bright and bold to unique and fun to classic and easy to wear!

10/28/2026

We are so grateful to everyone who joined us in celebrating our birthday! Congratulations to our 3 lucky winners from our drawing for gift cards from Muramoto, Twigs, and Morgan's Shoes!

10/28/2026

Ulla Eyewear's Customers of the Week!

Everyone knows that black is the go-to neutral, especially as we head into the chillier months! We love how the same color in different shapes can flatter different faces. Rex is showing off this awesomely bold matte-black square look from Theo. The Woodys round black frame with cute little accents on the corners works perfectly on Anna! And Jeff proves you can never go wrong with a classic rectangle from Tom Davies! Thank you all for working with us!

10/28/2026

Handcrafted in Madrid, Nina Mûr eyewear makes eyewear that feels more like wearable art than an everyday frame. Each pair is made from lightweight Finnish birch plywood, with bold color combinations and shapes inspired by art and architecture.

Want to see them in person? Join us at our November frame show on Saturday, Nov. 21, from 10:00am-5:00pm at Ulla. Try on Nina Mûr, explore customization options, and get styling help from our team!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday	10am - 8pm
Tuesday	10am - 8pm
Wednesday	10am - 8pm
Thursday	10am - 7pm
Friday	10am - 8pm
Saturday	10am - 8pm
Sunday	11am - 6pm

Telephone

+16082313937

Website

http://www.ullaeyewear.com/

Alerts

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