Ulla Eyewear

Ulla Eyewear Ulla (pronounced ooo-la) is a locally owned and family-operated eyewear store. Our store offers a wide selection of frames, sunglasses, and premium lenses.

We welcome folks with booked appointments or as a walk in. Ulla (pronounced ooo-la) is a locally owned and family operated eyewear store in Madison, WI. Our store offers a wide selection of fashionable and colorful frames and sunglasses for both men & women. Many exclusive lines and eyewear accessories make Ulla a unique shop

Love your Ulla frames? Share the love.💛When you refer a friend to Ulla, and they find their perfect pair, you’ll earn $1...
08/04/2026

Love your Ulla frames? Share the love.💛

When you refer a friend to Ulla, and they find their perfect pair, you’ll earn $100 in store credit as our way of saying thank you.

It’s simple: send your stylish friends, favorite coworkers, family members, or anyone who always compliments your glasses our way.

Great eyewear is even better when shared! Learn more about our referral program at ullaeyewear.com/referral-program/

08/02/2026

We are still reeling over the Love Island season (and know you are too!). We thought it was the perfect time to style the stars! Do you think we got it right?

The perfect frames for a rectangular face. Here, Amy showcases a few frames that work well with the angles of her face....
08/01/2026

The perfect frames for a rectangular face. Here, Amy showcases a few frames that work well with the angles of her face.

The Orgreen brings things up by creating interest along the browline; the Taitit has uplift at the corners and creates width for her narrow proportions; while the Francis Klein raises the eye (and face) with the embellishments in the top corners.

Ever wondered what frame is best for your face? Let our experts work their magic!

Our Pet of the Week is Rosi: a Labrador Retriever mix available for adoption at the Dane County Humane Society!If you're...
07/31/2026

Our Pet of the Week is Rosi: a Labrador Retriever mix available for adoption at the Dane County Humane Society!

If you're looking for a dog who believes there's no such thing as too much affection, Rosi might just be your perfect match. This sweet, loving girl is happiest when she's soaking up pets, leaning in close, and staying right by your side. It doesn't take long for her to decide you're a friend, and before you know it, you'll have an adorable Velcro dog by your side.
Rosi has a condition called cerebellar hypoplasia, which affects her balance, but don't let her wobbly walk fool you. She's adapted wonderfully over the years and doesn't let it slow her down when it comes to making friends or sharing love. Her joyful spirit and affectionate personality shine brighter than anything else.
Rosi is looking for a cat-free home where she can be the center of your attention and your constant companion. If you're ready for a loyal cuddle buddy with a heart as big as her smile, stop by Dane County Humane Society's Adoption Center to meet Rosi or learn more about her here: https://www.giveshelter.org/our-services/adoptable-shelter-animals/61312696?location=02-Dog%20Adoptable

She just might lean her way right into your heart!

07/31/2026

Congratulations to Julie, our 2nd quarter winner!

*After every purchase, we send out a request for our customers to complete a quick survey giving feedback on their experience. Any participant who includes their name is entered to win $250 towards Ulla Eyewear

Wisconsin summer has range: lake days, road trips, festivals, patios, cabins, and everything in between. Which means you...
07/31/2026

Wisconsin summer has range: lake days, road trips, festivals, patios, cabins, and everything in between.

Which means your eyewear should be ready, too. ☀️

A backup pair isn’t just nice to have; it’s essential. Especially when you’re traveling, spending time outside, or switching between everyday glasses and sunglasses.

Before your next getaway, stop in and let’s make sure your eyewear is summer-ready!

Eyewear is a family affair.💛We love when customers shop together, because everyone deserves frames that feel like them, ...
07/29/2026

Eyewear is a family affair.💛

We love when customers shop together, because everyone deserves frames that feel like them, whether their style is classic, colorful, bold, minimal, or somewhere in between.

With a curated collection and one-on-one guidance, we’ll help every person find a pair that fits their face, their lifestyle, and their confidence.

Book a personalized styling session for yourself, your partner, your parent, your kiddo, or the whole crew at ullaeyewear.com/book-an-appointment!

There’s nothing better than helping someone find frames they truly love.💛Ragen’s LINDBERG pair is a perfect example of w...
07/29/2026

There’s nothing better than helping someone find frames they truly love.💛

Ragen’s LINDBERG pair is a perfect example of what makes Ulla special: thoughtful brands, quality frames, and a personalized experience from a small, local, woman-owned business.

We’re so grateful for customers who choose local and trust us with something as personal as their eyewear.

Ready for your own Ulla moment? Book a personalized styling session at ullaeyewear.com/book-an-appointment, and let’s find your perfect pair!

07/27/2026

New sunnies, new display, same, amazing Ulla Eyewear!

Meet Maddy 👋✨ Optician & Expert Eyewear StylistFunny, chatty, and kind, Maddy brings a big personality and fun to Ulla. ...
07/26/2026

Meet Maddy 👋✨ Optician & Expert Eyewear Stylist

Funny, chatty, and kind, Maddy brings a big personality and fun to Ulla. They love content creation on social media and is celebrating a huge milestone this year: graduating from undergrad!🎓

If Maddy were a frame, they'd be the Barton Perreira Margaret. Full of personality and a lot of fun!

Stop in and say hi to Maddy the next time you’re at Hilldale!

Address

Hilldale Shopping Center/562 N Midvale Boulevard
Madison, WI
53705

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 7pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 11am - 6pm

Telephone

+16082313937

Website

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