Sokol Advanced Eyecare

08/04/2026

07/22/2026

Most people know their skin can get sunburned.

But did you know you can sunburn your eyes?

☀️ UV exposure doesn't just happen at the beach.

It can happen while you're driving, gardening, biking, hiking, watching your kids' sporting events, or simply spending time outdoors.

And the effects aren't always immediate.

Over time, UV exposure has been linked to cataracts, growths on the eye, and other vision-threatening conditions.

In our newest blog, we answer one of the most surprising questions we hear this time of year:

👁️ Can your eyes get sunburned?

(Short answer: Yes.)

Read the full article and learn how to better protect your vision this summer.

What's your favorite outdoor activity during Wisconsin summers?

07/20/2026

Monday just got an upgrade. 😎 New frames have arrived.

07/13/2026

Again, coming from one one factory source. Let us know if you have any questions.

Millions of bottles of prescription eye drops have been recalled nationwide. Here are the affected items and the reasoning behind the recall. See link below ⬇️

📸 megaflopp, Getty Images

07/13/2026

Monday mood: "Umm... I think my mom knows." 🤣

No judgment—we've all had those moments! We're always happy to help you figure things out, answer your questions, and make check-in as easy as possible. 👓

Happy Monday from all of us at Sokol Advanced EyeCare!

07/10/2026

✨ Celebrating 9 incredible years! ✨

Today we're celebrating Erin's 9-year workaversary at Sokol Advanced EyeCare!

Over the past nine years, Erin has been so much more than an office manager. She has been a leader, a problem solver, a steady presence for our team, and someone who genuinely cares about every patient who walks through our doors.

Her dedication, compassion, and commitment have helped shape who we are today, and we're incredibly grateful to have her as part of our family.

Please join us in wishing Erin a very happy 9-year workaversary!

9YearsStrong

07/10/2026

🚨 BOOKED 🚨

Name: Erin
Crime: 9 years of outstanding service at Sokol Advanced EyeCare.
Charges: Excessive kindness, unmatched dedication, keeping the office running, and caring way too much about our patients.

The evidence speaks for itself. 😄

Today we celebrate Erin's 9-year workaversary! When your workaversary photo accidentally looks like a mug shot. you lean into it. 🚓

Thank you, Erin, for everything you do. We couldn't imagine SAEC without you.

Happy 9 years!🎉

06/24/2026

Your eyes feel great in the morning.

By afternoon, they're burning.

By evening, they're watering, tired, blurry, or begging for artificial tears.

Sound familiar?

Most people assume that's just part of getting older or spending too much time on screens.

But what if it's actually your eyes trying to tell you something?

In our blog, we explore why eye discomfort often worsens throughout the day and some of the most common causes we see in our office.

The answer may be simpler (and more treatable) than you think.

👁️ Read the full blog through the link in our bio or on our website.

Have you noticed that your eyes feel worse in the evening than in the morning?