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The Vision Council Foundation Expands "See What Matters" Initiative with New Back-to-School ToolkitThe Vision Council Fo...
10/16/2026

The Vision Council Foundation Expands "See What Matters" Initiative with New Back-to-School Toolkit

The Vision Council Foundation launched “See What Matters – Empowering Education,” its 2026 back-to-school eye health campaign encouraging families to prioritize comprehensive eye exams and healthy vision habits as students return to the classroom.

This year's campaign places special emphasis on behaviors and conditions that can impede learning, including digital eye strain and dry eye from screen use, as well as the prevalence of childhood myopia (nearsightedness), a condition affecting roughly 30% of children and adolescents in the U.S. today.

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Frame of the Month: This striking Götti Switzerland sunglass offers a contemporary take on a retro design with delicate ...
10/16/2026

Frame of the Month: This striking Götti Switzerland sunglass offers a contemporary take on a retro design with delicate design details and a luxurious feel.

See more: https://buff.ly/Uq3dxKt

10/16/2026

We share what optical and sunwear styles are trending at with this exclusive preview of new designs from , , , , and .

Some of us are creatures of habit when it comes to colors we prefer. For those who tend to gravitate toward more traditi...
10/16/2026

Some of us are creatures of habit when it comes to colors we prefer. For those who tend to gravitate toward more traditional frame colors such as black, blue or brown, encourage them to step outside their color comfort zone and suggest a neutral shade of green for fall.

From left: Isaac Mizrahi New York from Charmant Eyewear USA; Palm Angels from Mondottica USA

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Precision engineering meets premium performance with the unveiling of ic! berlin’s latest campaign. The German eyewear b...
10/15/2026

Precision engineering meets premium performance with the unveiling of ic! berlin’s latest campaign. The German eyewear brand from Marcolin has launched its first campaign since the announcement of its partnership with the Audi Revolut F1 Team in February, making ic! berlin the first official eyewear partner of the team.

See more: https://buff.ly/JpVMnV8

10/15/2026

As part of our collaboration issue with Ac Magazine, 20/20 had the chance to chat with Selima Optique’s Selima Salaun who is being honored with a Hall of Fame celebration in NYC. Here she discusses discovering new designers and the power the kindness. Link in bio to read the full feature.

Marchon Eyewear unveils Kendra Scott’s fall/winter 2026 collection, continuing to expand the brand’s signature jewelry d...
10/15/2026

Marchon Eyewear unveils Kendra Scott’s fall/winter 2026 collection, continuing to expand the brand’s signature jewelry design language into eyewear. This collection launches eight optical styles and six sunglasses.

See more: https://buff.ly/6XO349m

10/15/2026

Come with us to explore the new Morgenthal Frederics luxury eyewear collection at their Soho boutique.

In our latest collaboration with The Accessories Council, the new issue of Ac EYE x 20/20 celebrates iconic designers, d...
10/15/2026

In our latest collaboration with The Accessories Council, the new issue of Ac EYE x 20/20 celebrates iconic designers, distinctive brands and frames that are true works of art. The inspirations span styles and price points, offering plenty of reasons to think of optical frames and sunglasses as a wardrobe of their own.

Sunglasses are a wonderful place to start experimenting. Try a new color, a different silhouette or an unexpected lens tint. Give yourself permission to choose something beyond your usual pair. A small change can open your eyes to a whole new look.

Discover the new issue now: https://buff.ly/WHoqy7a

To learn more about ILLA Eyewear’s latest collection and campaign, we spoke to Cathy Kaye, head of product design and de...
10/14/2026

To learn more about ILLA Eyewear’s latest collection and campaign, we spoke to Cathy Kaye, head of product design and development at ClearVision Optical.

Jillian Urcelay: IILLA’s new collection introduces thinner profiles, lighter colorations and refined proportions. How did you balance making the frames more wearable and lightweight while maintaining the bold, distinctive personality that defines the brand?

Cathy Kaye: We didn’t want to lose what people already love about ILLA, so it was about finding new ways to express that personality. We played with new geometries and softened some of the angles. The colors are still interesting but more curated. Even in the thinner profiles, there are details that make the frames feel special, whether it’s an unexpected color combination, a sculpted element or a decorative wire core. It creates more appeal for the collection while maintaining the distinctive character that defines ILLA.

See more: https://buff.ly/7XwX3QK

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